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The country’s largest car maker, Maruti Suzuki India Limited unveiled its new Multi Purpose Vehicle (MPV) Ertiga at the 2012 Delhi Auto Expo. This is the first time the compact car maker is foraying into the MPV segment. The Ertiga stands for 3 rows in Indonesian. The ‘serene blue’ coloured car was unveiled by Mr. Kenichi Ayukawa, Deputy Executive General Manager, Global Marketing, Suzuki Motor Corporation and Mr. Shinzo Nakanishi, Managing Director & CEO, Maruti Suzuki India Limited. Mr. Ayukawa said that with the showcasing of models like the Ertiga and the XA Alpha, the company is delivering a message of their brand philosophy, “Way of Life”.

“The global premier of the Utility Vehicle portfolio at the Auto Expo is an iconic event as it is a reflection of the Company’s preparedness for the future competitive scenario. The Ertiga brings space, style and compactness to Utility vehicles for customers in India. As India gears to be amongst the largest global automobile markets by 2020, with the foray into UV segment, Maruti Suzuki will strengthen its leadership position in the industry. With Ertiga the Maruti Suzuki will step into the Utility Vehicle segments and effectively create a new Compact MPV segment in India.” Mr. Shinzo Nakanishi, Managing Director and CEO of Maruti Suzuki said at the launch.

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The Ertiga is powered by the all new K14 VVT petrol engine that has a displacement of 1398cc developing a power output of 94 HP @ 6000RPM and a maximum torque value of 130 Nm at 4000 RPM. The diesel version of the Ertiga is powered by the 1.3 litre engine producing a power of 89 HP @ 4000 RPM and a peak torque of 200 Nm at 1750 RPM. The Petrol powered Ertiga claims a fuel efficiency rating of 16.02 kmpl while you get 20.77 kmpl from the diesel motor. Maruti Suzuki states that the current utlity vehicle segment accounts for 14% of the total automobile sales industry and the company doesn’t want to let go off that portion of untapped market. The 7-seater Ertiga measures 4265mm in overall length, is 1695mm wide and 1685mm high and rides on 15-inch alloy wheels. The features include a 3-spoke, tilt-adjustable electric steering, twin AC, audio with 4+2 speakers (USB compatible) and with controls mounted on the steering, keyless entry, central locking, power windows and a Multi-information display.

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