Maruti Suzuki exports Baleno to New Zealand, Australia, USA    Royal Enfield opens its first dealership in Ireland    BMW developing 6-cylinder 160 PS motorcycle    Vehicle scrapping policy to be announced soon    Mercedes recalls 2008/9 C-Class in India for airbag issue

Nissan To Launch Datsun Cars In 2014, Priced Below Rs. 4 Lakhs

Total Shares 0

2012 Datsun Logo

Nissan Global CEO Carlos Ghosn announced the revival of the Datsun brand, which was followed by Nissan India conducting a press conference in Mumbai. The Japanese automaker has announced that Datsun brand will be used to launch low cost vehicles, which will be positioned towards first time car buyers. The Datsun cars will also be an alternative to those who are looking to buy a 2-wheeler or a used car. The company has also unveiled the new logo for Datsun. This means that Nissan will not launch any Nissan branded vehicles below the Micra and all future low cost vehicles will be branded as Datsun.

Since Datsun will be low cost vehicles, they will be extensively localized and locally engineered. Don’t expect any frills on Datsun cars, which will be sold in emerging markets including India, Indonesia and Russia from 2014 onwards. Datsun will be launching two vehicles in 2014, both of which will be produced at the Renault-Nissan facility in Orgadam, near Chennai. Datsun could set up its own manufacturing facility later. The two Datsun vehicles will be heavily localized and priced below Rs. 4 lakhs. Work on these cars have already commenced and the company is said to have made initial progress on the vehicles.

Nissan will be handling the complete management of Datsun in India. We expect one of the vehicles to be priced between Rs. 3-4 lakhs, which has been codenamed K2, while the other vehicle to priced between Rs. 2-3 lakhs is codenamed I2. The Datsun K2 is based on the old K11 Micra platform and will compete with the likes of the Hyundai Eon and Maruti Alto brigade, while the second vehicle could be positioned against the Tata Nano and is likely to be developed in collaboration with Ashok Leyland. These cars would be powered by a 1.0-litre petrol engine. Nissan is relying heavily on engineering expertise to make Datsun cars extremely light, boosting mileage as well as handling of the vehicle.

K11 Nissan Micra

The K11 Nissan Micra which was on sale between 1992-2003, will form the basis of the Datsun K2 vehicle. The second generation Micra (pictured above) was first launched in Japan, followed by Europe and was powered by a CG10DE 1.0-litre petrol engine producing 54 HP of power. The diesel engine was Peugeot’s 1.5-litre TUD unit. Nissan cannot use these engines today as they won’t comply with the latest emission norms. The K11 Micra might look quite dated now, but at the time it was one of the few vehicles to offer a toughened safety cage and side impact door beams. In 1993, the Micra also won the European car of the year, becoming the first japanese car to get the award. Nissan subsequently upgraded the Micra with more features over time including airbags, ABS, power steering as standard.

Nissan Datsun Sunny

Datsun 1200 Coupe

A blast from the past. Datsun vehicles in the 1970s. That time Datsun was not a low cost brand.

Comments on this entry are closed.

  • Hunky

    looks like a second generation Maruti ZEN.. Totally out dated in front of the competition which it has to handle..

  • har

    Big FAIL !!
    NISSAN too embarrased to sell their cars with their branding ??

    Hate it when people bring second grade products to “EMERGING MARKETS” !!

2016 Hero Maestro Edge Test Ride Review

2016 Hero Maestro Edge Test Ride Review


May 4, 2016    Adwait

Hero Maestro Edge Review Bike Tested: 2016 Hero Maestro Edge; Road Test No. 693 Price OTR Mumbai Rs. 64,544/- The Hero Maestro Edge is such a good scooter that it will never fail to impress in first sight It all started when Hero and Honda split their ways for good. Hero was renamed to Hero […]

Honda BR-V Video Review

Honda BR-V Video Review


May 2, 2016    Javeid Khan

Honda BR-V Video Review Catch All The Latest Videos, Subscribe To  

Honda CB Hornet 160R Long Term Review – Initial Report

Honda CB Hornet 160R Long Term Review – Initial Report


May 1, 2016    Aman Sancheti

Honda CB Hornet 160R Long Term Review – Initial Report The Honda CB Hornet 160R is a good attempt by Honda to crack the premium commuter space As soon as you talk about the Hornet in front of anyone, they curiously ask that which segment is the bike in. When they hear the reply, the […]

2016 Toyota Innova Crysta Test Drive Review

2016 Toyota Innova Crysta Test Drive Review


April 30, 2016    Faisal Khan

2016 Toyota Innova Crysta Review Car Tested: 2016 Toyota Innova Crysta; Road Test No. 691 Price OTR Mumbai: Rs. 17.13 – 24.41 lakhs The Toyota Innova Crysta has taken a full generation leap ahead and it is very evident Toyota can be credited for kick starting the MPV revolution in India as the Qualis, which […]