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2012 Honda Dream Yuga

Honda Motorcycle & Scooter India (HMSI) is very clear about its Indian ambitions. The 2-wheeler major wants to be the number one bike manufacturer in the country by 2020, thereby displacing its erstwhile partner Hero. Number Hero sells more bikes than Bajaj (number 2) and Honda (number 3) combined. Majority of these sales come from economic commuter offerings like the Splendor and Passion. Honda knows in order to unsettle Hero, the company has to offer more commuter bikes, aimed at the majority of motorcycle buyers.

Honda took the first step towards increasing sales in the Indian market by launching the 110cc Dream Yuga motorcycle. Now the company plans to launch more products in the Dream Series, which will help it boost volumes dramatically. Currently the Dream Yuga is squarely aimed at the Hero Passion, while the next Dream Series bike will be aimed at the Hero Splendor. Expect the Dream branded bikes to be less than 125cc in capacity, with the focus being on affordability and low cost of running.

Honda has been long present in the Indian market. However the company has taken it very slow and steady with new products. It was only after the breakup with Hero, that the Japanese automaker has sped product development. One such product (codenamed K23A) is being developed to rival the Bajaj Pulsar 135LS. It is expected to hit markets within 18 months and will be priced very aggressively. Honda is betting big at the below 150cc segment in India. The company already has very good products in 150cc and above segments, compromising of the Unicorn, Dazzler, CBR150R and CBR250R. A 400cc CBR is rumored to be under development too.

Comments on this entry are closed.

  • Anand

    CBR 400 RR … great if they bring it out….!!!

  • Manty Ahmed

    I expected something better from honda but big disappointmnt. Yuga is just a “bare bones”, overpriced, too basic model. Better invest 8k more and get the beautiful and powerful ST. & with 13ps it gives around 60kmpl.
    @Faisal sir, no drive review of NS & ST by MB? :-(

    • Faisal Khan

      Manty, 200 NS review in the pipeline, Bajaj is still not arranged a bike for us. They say next month, so as soon as it happens, we will bring the review to you ;-)

  • Viky

    Beutiful and powerful ST…crap….Lol…this forum seems to meant for bajaj fans.

    Bajaj is conitinously loosing its market share dispite of having 3 mass commuter and now they have lost its position to honda. Honda ur welcome…

    • Faisal Khan

      Viky, this forum is not for Bajaj fans or Honda fans. Its for all car and bike enthusiasts. What ever you are saying has little meaning. If you feel Bajaj bikes are not good, justify it, rather then leaving generic remarks.

  • Ninu

    You said right that honda has very good product in theie 150cc plus lineup, but Unicorn is loosing its steam, Dazzler was never a hit model, Cbr150 is senselessly expensive and even the sales of CBR250 which is priced competetively, is coming down. What honda needs is introduction of new models at a price at par with competetion (without charging premium for their brand name) otherwise they won’t be able to achieve their sales target. Indian buyers needs good product at right price.

  • Ninu

    and what can be more exciting than a CBR400 priced at a mouthwatering 2-2.25 lakhs. cheers :)

  • Viky

    @ faisal Being a bike enthu… u seems to be in love with bajaj which afterIfall depends upon individual. You u feel that comments against bajaj are generic5g ? Its all chepo add maker…

    • Faisal Khan

      Viky, I am not in love with Bajaj. I myself am a big fan of Honda bikes but the fact is fact, Bajaj is making some awesome bikes and the 200 NS can shake everyone, including Honda.

  • golu

    Faisal I want Indian manufacutures on top. Thats it. But japanese bikes like Cbr 250 & 150, R15, Ninja are too good…. F**k the price up… Ask honda to reduce cbr 150 price… I like all :D NS is fantastic and ST too. I LOVE APACHE. 200F needs refinement. I hate commuter bikes. But they are very useful for learning. :D :D :D
    If you could talk to TVS for upgrading apache’s engine and frame, then it would be a nice thing….. What say.

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