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Honda To Launch New Sub Rs. 40,000/- Bike

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Honda Dream Yuga Test Ride Review

Honda has confirmed that they will be launching a new commuter bike for the masses which would be priced in the Rs. 30,000 – 40,000/- price bracket. Currently Hero MotoCorp leads in this segment and has a 70 percent market share with Honda Motorcycle and Scooter India (HMSI) having a small 4.7 percent share. Honda is determined to change this by introduction of the new budget motorcycle which will give tough competition to its ex-partner, Hero MotoCorp.

Hero MotoCorp’s current cheapest bike is the HP Dawn which retails at Rs. 36,600/- while Honda’s cheapest bike is the Dream Yuga priced at Rs. 44,657/-. With two thirds of motorcycle sales in India coming from this, low displacement, mass market bike segment, it is imperative for Honda to enter this low cost bike market to gain better sales. Honda has thus set up a technical facility in Manesar where they are indigenously developing this bike.

More than 200 Honda engineers are working on the budget bike to make it as competent and as cost effective as possible. India has become a very important market for the Japanese bike manufacturer to get high volume sales and profits. The sales of Honda in the mass market bikes doubled this year with the introduction of the Dream Yuga while the sales of Hero MotoCorp dipped by 3 percent in the same time frame. Honda will now concentrate on launching many new low cost and efficient products for India.

2012 Honda CB Shine Silver

Source – Business Standard

Comments on this entry are closed.

  • golu

    In India, Honda’s success purely lies in REDUCING COST of there product without compromising the QUALITY…

    Pulsars are astonishingly cheap… Don’t know Why ??? Can anyone tell my why ?

    One of My friend said: 90% CBR250R’s performance is in P220 at half price and HE CAN DEFEAT ANYONE ON A CBR250R. He also say that CBR is stupid bike.

    Thats why I hate bajaj now… For no reason.

  • golu

    Sorry….. I hate P220 not bajaj…. :D

  • Gilly Boy

    Honda are generally superior at the engineering level while bajaj being local is good price wise.
    My personal opinion is that Honda bikes or scooters have better NVH levels, fuel efficiency, fit and finish and overall reliability. Though Bajaj had come a long way from their original pulsar days but a Honda is a Honda

    Just because a pulsar had 21bhp and a cbr 250 only 25 it doesn’t mean the cbr is a bad bike i think its one if the best in the country…waiting for the cbr500 and the pulsar 375 let’s see what the prices look like once they’re here Bajaj will do great at pricing but don’t count Honda out ever :-)

  • golu

    @Gilly boy :D YO man… Doesn’t CBR500R looks far better than CBR250R… :D

    Faishal BHAI . . . . . . Can you help me in getting job in TVS as R&D engineer . . . . M doing automobile engg. From dehradun. I want to work for TVS.

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