Odd-even rule back in Delhi between 15-30th April    Aprilia SR 150 uses the same engine as the Vespa 150    Mahindra S105 crossover under development    CSD lifts ban on Hyundai car sales    Maruti Suzuki considering Vitara Brezza petrol

Fiat Contemplating Introduction Of Budget Brand

Total Shares 0

Fiat_Gp_1.2_Active

Fiat is contemplating introduction of a new budget brand under their Fiat marquee. Fiat said this during the 2013 Detroit Auto Show in America that they are considering this possibility though it is not confirmed. Under this new budget brand, Fiat will introduce many new utilitarian and basic cars which will cost very less compared to their counterparts from Fiat and just provide the basic necessities. There is a possibility that they might resurrect their brand ‘Innocenti’ for this purpose.

Fiat bought the budget brand Innocenti and luxury sports brand Maserati in the early 1990’s from the bankrupt De Tomaso. Fiat introduced two cars under the Innocenti brand – the Mille and Elba and launched them at very low prices. These were based on the outdated Uno and Duna from Fiat respectively which provided them with solid underpinnings but bare bone cars for customers who could not spend a lot on new cars. Thus the pricing was very aggressive.

Fiat said that this is just a possibility and work in this direction has not been given very high priority. The Italian car manufacturer is currently working on introducing brands under its marquee in Russia. They plan to introduce few cars as well as legendary American SUV brand Jeep in the Russian market. It is said that introduction of the new budget brand may be associated with Fiat’s entry into the cost conscious Russian market. Budget SUV’s from Jeep may also be considered for Russia.

Jeep Wrangler Front

Source – Auto Edizione

Comments on this entry are closed.

Kawasaki Ninja 300 vs Yamaha R3 vs KTM RC 390 – Shootout

Kawasaki Ninja 300 vs Yamaha R3 vs KTM RC 390 – Shootout


February 14, 2016    Faisal Khan

. Shootout: Kawasaki Ninja 300 vs Yamaha R3 vs KTM RC 390; Shootout No. 147 Price OTR Mumbai: Rs. 2.40 lakhs (KTM RC 390), Rs. 3.72 lakhs (Yamaha R3), Rs. 3.90 lakhs (Kawasaki Ninja 300) These 3 entry-level performance bikes are proof that fun is never limited by displacement What was for a long time […]

2016 Yamaha R3 Test Ride Review

2016 Yamaha R3 Test Ride Review


February 2, 2016    Adwait

The Yamaha R3 is a much more composed bike rather than a purpose oriented race machine Yamaha has finally entered into the quarter-litre sportbike segment with the YZF-R25 and YZF-R3. While other Asian markets get the 250cc version, Yamaha Motor India fortunately offers us the bigger brother – the R3. The bike was long due […]

Honda Drive To Discover 6 – Royal Exploration

Honda Drive To Discover 6 – Royal Exploration


February 1, 2016    Javeid Khan

The CR-V, City, Jazz did well amid rugged conditions in Honda’s latest Drive to Discover Barely before the dust had settled as we moved into the new year, Honda was ready with the first event of 2016. The ‘Honda Drive To Discover’, now into its 6th season, is all about exploring the country while experiencing […]

Maruti Swift vs Mahindra KUV100 vs Hyundai Grand i10 – Comparison Video

Maruti Swift vs Mahindra KUV100 vs Hyundai Grand i10 – Comparison Video


January 30, 2016    Javeid Khan

Catch All The Latest Videos, Subscribe To   Further Reading – Mahindra KUV100 Review Hyundai Grand i10 Diesel Review Hyundai Grand i10 Petrol Review Maruti Swift Review Tata Bolt vs Maruti Swift Hyundai Grand i10 vs Tata Bolt vs Maruti Swift Hyundai Grand i10 vs Tata Bolt vs Maruti Swift – Video

Return to Top ▲Return to Top ▲