General Motors has launched its second SAIC product in India, the Sail notchback. The company is now turning its attention to its third product which will be positioned in the highly lucrative MPV segment, the Chevrolet Enjoy. This MPV was unveiled more than a year ago at the Auto Expo, but GM engineers have been busy testing the Chevrolet Enjoy extensively across the length and breadth of the country. While the exterior of the vehicle has been revealed completely, the interior remains a mystery. GM wants to win Innova customers with the Enjoy.
However rivalling the Toyota Innova is a task many have tried but with little success. The Innova has dominated the MPV segment since day one of launch and in spite of it being the costliest vehicle in its segment, it continues to be the leader. GM will certainly try to uproot the Innova by playing the value card. The Chinese van does boast of excellent interior dimension. Recently we had a chance to see the vehicle from inside and are quite confident about the Enjoy’s practicality being very high.
The Chevrolet Enjoy will be offered in 7-seater and 8-seater configurations. The 7-seater version will have captain seats in the front two rows. The leg room in the third row is quite impressive and could easily be class leading. The third row windows have butterfly flaps on the windows, a feature which competing cars don’t offer. The dashboard has five AC vents with three at the centre for better cooling. The audio system and instrument cluster is quite basic and the three-spoke steering wheel did not look very high on quality. The 15-inch tyres on the Enjoy are high in profile in the intrest of better ride quality.
While GM has evidently done cost cutting, the company hasn’t skipped on features and the Chevy Enjoy boasts of alloy wheels, rear wiper, fog lamps, keyless entry, etc. The launch of the Enjoy MPV will take place in the last week of March and deliveries will commence in early April. Power will come from the 1.3-litre diesel engine, transferring 78 PS and 205 Nm of output to the rear wheels. We expect GM to price the Enjoy very aggressively, with the base version being priced at around Rs. 7 lakhs.