In 1981, Nissan had phased out the Datsun brand from the automobile industry. Last year in March, Nissan announced its plans to revive Datsun as a budget car brand in the market. Nissan has finally announced the re-launch of Datsun brand, which will introduce the first product of its new portfolio in mid-2013 and the brand will commence the sales from 2014 in India, Indonesia and Russia. The Datsun brand aims to offer modern, reliable and affordable products to its customers.
Datsun’s products were known for their contemporary styling, modern engineering, durability and reliability. The budget brand will be focusing on consumers in high-growth markets offering attractive styling, engaging driving experience at an affordable price point to ramp up good volumes. Nissan expects that the budget brand will contribute big numbers to their sales chart in future. Nissan has also announced the selection of TBWA Worldwide as the global agency of record for Datsun.
Products that will be seen initially by the brand include a B-plus segment hatchback (codename K2), which will rival the Honda Brio, Maruti Suzuki Swift, Ford Figo and Toyota Etios Liva. The second one will be a compact hatchback (codename I2), which will take on the Maruti Suzuki Alto 800 and Hyundai Eon. Datsun will showcase an MPV too based on the K2 platform competing with the Maruti Suzuki Ertiga. Nissan looks promising to offer value for money products with the revival of the Datsun brand.