Bentley aims to sell 100 units in India by 2017    Fiat Chrysler recall 11 lakh vehicles    Next gen Skoda Yeti to be bigger with more space    Goa is the fastest growing market for Mercedes-Benz    Mahindra to launch Bolero Pik-Up on 27th April

What The Future Holds For Husqvarna?

Total Shares 0

KTM 2013 Husqvarna Nuda 900R

Stefan Pierer, the CEO of KTM and a majority shareholder has recently bought the historic Husqvarna brand from BMW. Despite BMW pumping in huge amount of money over a five year period, renewed products and designed a new range of road going bikes, the 100% share of Husqvarna brand was sold to Stefan Pierer’s Pierer Industrie AG for an undisclosed amount. Meanwhile, BMW claims, it has made a more practical move by concentrating on the existing range of bikes (the updated GS range, 1000RR and more to follow) and also develop new ‘urban mobility’ (high displacement scooters) and e-mobility concepts.

KTM is already a strong brand when it comes to off-road motorcycles whether it’s winning rallies or coming up with highest sales in the segment. Now news comes in that Husqvarna will now be conjoined with two bike firms to take on the Japanese rivals in the off-road sector. Dr. Peter Wells, Co-Director of the Center for Automotive Industry Research at Cardiff University, a leading expert, suggests that using examples from the car industry like platform sharing will help gain huge benefits in the motorcycle world as well.

“I see a lot of things in the car world like platform sharing from companies like Volkswagen that can work for KTM, Husaberg, and now Husqvarna. I am in no doubt this is going to be hard work but we are market leader off-road with KTM in many markets and this is something we can build on. Husqvarna is one of the most historic of all motorcycle brands and our plan is to return to the heritage of the company, go back to the Scandinavian roots, and concentrate on the dirt bikes for which Husqvarna was so well known. I think Husqvarna has lost sight of what it used to be in the past few years but this is where will be focusing our efforts and we will work out a new dirt bike range for later this year.” Stefan Pierer, KTM CEO and Husqvarna owner, said to MCN.

The sale of Husqvarna to the same owner as KTM certainly seems more of a sensible fit than it did with BMW and it also proves that even the mighty BMW don’t get it right every time! We do, however, have our doubts. The platform sharing concept talked about won’t work as well in the dirt bike world as it does in the car industry. We mean with a car it’s pretty easy to disguise the fact the engineering bits are the same because you can change the interior and the bodywork to hide them. We are not sure you can do this as well with a motorcycle; especially one as minimal as a dirt bike which is basically an engine, frame and wheels with little in the way of bodywork.

All we can speculate is when Husqvarna comes in with KTM to create bikes with lowest possible cost input or lower capacity off-road bikes, our home brand Bajaj Auto could step in, help with localization and then later on create its own brand of dirt bikes and create a whole new segment which has been Bajaj’s forte.

Husqvarna Nuda 900R India

Source – Motorcycle News

Comments on this entry are closed.

Honda CB Hornet 160R Long Term Review – Initial Report

Honda CB Hornet 160R Long Term Review – Initial Report


May 1, 2016    Aman Sancheti

Honda CB Hornet 160R Long Term Review – Initial Report The Honda CB Hornet 160R is a good attempt by Honda to crack the premium commuter space As soon as you talk about the Hornet in front of anyone, they curiously ask that which segment is the bike in. When they hear the reply, the […]

2016 Toyota Innova Crysta Test Drive Review

2016 Toyota Innova Crysta Test Drive Review


April 30, 2016    Faisal Khan

2016 Toyota Innova Crysta Review Car Tested: 2016 Toyota Innova Crysta; Road Test No. 691 Price OTR Mumbai: Rs. 17.5 – Rs. 26.40 lakhs (est.) The Toyota Innova Crysta has taken a full generation leap ahead and it is very evident Toyota can be credited for kick starting the MPV revolution in India as the […]

2016 Toyota Innova Crysta Video Review

2016 Toyota Innova Crysta Video Review


April 30, 2016    Faisal Khan

2016 Toyota Innova Crysta Video Review Catch All The Latest Videos, Subscribe To   Further Reading – 2016 Toyota Innova Crysta Review

Aprilia Tuono V4 1100 Factory Test Ride Review

Aprilia Tuono V4 1100 Factory Test Ride Review


April 29, 2016    Faisal Khan

Aprilia Tuono V4 1100 Factory Review Bike Tested: Aprilia Tuono V4 1100 Factory Review; Road Test No. 689 Price OTR Mumbai: Rs. 21,54,232/- The Aprilia Tuono offers the perfect blend of superbike power & street-fighter usability Italians sure know how to make automobiles, be it on 2 or 4-wheels. In recent times, there has been […]