Hyundai Creta bookings cross 70,000 units, 3.4 lakh enquiries    2016 Auto Expo online bookings open in India    Jaguar XE gets AWD variant    Volkswagen to be investigated for tax evasion in Germany    Toyota using only 5% parts of old Innova on new model

HM Ambassador Compact Sedan

The Hindustan Ambassador is one of the oldest cars in India, launched way back in 1948. The vehicle has seen little changes over the years, resulting in demand dwindling and the company going in the red. In a last ditch effort to revive sales of the highly outdated Ambassador, Hindustan Motors plans to launch a sub 4-metre version of the car. The Ambassador Compact Sedan will benefit from lower excise duty of just 12%, which will give it a significant price advantage.

Powering the Ambassador Compact Sedan will be a 1.5-litre diesel engine, sourced from Isuzu. This diesel engine is not going to scorch the tarmac but is reasonably frugal. The wheelbase of the sub 4-metre Ambassador will remain the same as that of the regular Ambassador. Thus the fantastic interior space will remain intact in the sub 4-metre car. However the boot will be smaller, offering lesser storage space, which shouldn’t be much of a bother to the prospective customers.

The Ambassador is based on the Morris Oxford and has seen quite a few changes over time. What has still not changed though is the design, which remains retro. However HM has not been able to keep up with technology and many would prefer to opt for a small hatchback than get the Ambassador, which occupies more space and is not as easy to manuever as a small car. 2013 definitely seems to be the year of sub 4-metre vehicles; Ford EcoSport, Honda Amaze, Mahindra Verito CS, Tata Manza CS and the Ambassador CS are all coming in a few months time.

Comments on this entry are closed.

  • Ben

    Finally news about amby. one should also remember that amby has equal off road abilites as a mahindra jeep as they were the ones which ruled the rugged indian roads for decades.

    • Faisal Khan

      Ben, yes the Amby does do decently on bad roads.

  • No One

    Why working so hard to create a new design.. HM should have brought back the moris minor design..

    In anyway they now sale as vintage car, I am sure if that design would have been brought back with some new source engine from their partner like Mitsubishi or ISUZU, that car could have got handsome figures in EU and UK market with retro design giving that old is gold look :S

  • Baljinder

    Ya still netaji’s hot favorite…..

  • sandy

    Thats very unfortunate that we are witnessing HM in this state. If they had kept their tradition alive, then we would have our legend; like Bentley, Rolls Royce, Mini etc. If they had kept themselves updated and activted, then we would have seen something like DC Ambierod plying on our city roads as the most costly Luxury on wheels. And not a sub 4 meter Ambassador but something equivalent to HM’s Mini Cooper for the mass market.

    • Faisal Khan

      Sandy, HM has done this to themselves, they have been too complacent.

Return to Top ▲Return to Top ▲