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2012 Honda Dream Yuga

Honda Motorcycles and Scooters India (HMSI) which was established in 1999 is now planning to go the offensive way after parting away with its partner Hero MotoCorp. This is in accordance with their plans to claim the number one spot in the Indian market. Honda now plans to develop products that would be made in India entirely. A team of about 200 engineers are working together on this project and they expect to roll out their first 100% made in India motorcycle next year.

According to sales figure released by Society of Indian Automotive Manufacturer (SIAM), Honda sold a total of 26,06,841 units of its product in 2012-13. These figures are well ahead of Bajaj Auto which sold 24,63,863 units in the same period. However these figure constitute both motorcycles and scooters for Honda unlike Bajaj Auto which only sells motorcycles.

Hero MotoCorp continues to sit high above with sales figures of 59,12,538 units last fiscal year. Honda plans to manufacture 10 million two-wheelers by the 2020 in an attempt to surge ahead of Hero MotoCorp, a target which they feel they will achieve by 2016 itself.

It now seems that Honda is leaving no stones unturned to rule out competitors and surge ahead to take the top spot. With their plans of local production, prices would surely come down due to locally available products. This would enable them to price their products aggressively. It is however not going to be easy considering the fact that Hero MotoCorp has got a strong foothold in India. What remains to be seen is how Honda moves forward. We can surely expect a slew of launches from the Japanese manufacturer in the next few months.

Honda Activa-i

Comments on this entry are closed.

  • Sachin

    Bajaj will itself in deep trouble if honda starts making higher cc bikes at cheaper cost then what bajaj can do now.

    • Mohit Soni

      True Sachin, CB Trigger is an example of how Honda can give VFM motorcycles as well!

      Bajaj has plans, lets see how they turn out!

  • neo

    So the product built till date was in japan or jupiter ? :D what localisation is hondo talking about. Cheaper and cheaper ? If honda design is like this i cant imagine what crap localdesign will do. To be fact…honda is flop and is puting all this to be in media. Thr motorcycle is not selling and scotter share have being continiously lost. Now coming up with low cost product !!!!! Now think what brand image is honda have…..:)

    • Akash

      @neo . . . . Yes u r right. Now honda will launch *RAP made in india designs likes pulsars . . . . . Are yaar ab kya hoga . . . .

    • Faisal Khan

      Neo, one word, Hunto!

    • Neo

      Seriously faisal ! Now its a Real Hunto ! every product of honda are flopping like any thing. they may have to lauch ultra low cost bike to counter hero\bajaj.

  • SKS

    Neo, kya ho gaya, itna gussa kyon ho rahe ho, aisa to kuch nahi likha hai upar. itna temper loose to rajiv bajaj bhi nahi kar raha hoga, jiski company pehle no. 1 se no. 2 aayi thi (year 1995 mein), phir no. 1 ka sapna dekhte-dekhte ab no. 3 par aa gayi hai. During this period bajaj ne kai customers ki tarah-2 ke flop products launch karke waat bhi lagayi (BYK 100, various XCD models, some discovers, boxer 150, many automatic scooters). Na product chalate hue satisfaction mila, na acchi service mili aur finally sell karte samay cycle jitni RESALE VALUE MILI. Customer FULLY SATISFIED ho gaya aur Bajaj no. 3 par aa gayi……He-He!

    • Neo

      what bajaj no. 3 ? you need to get your brain checked :D honda is selling scooters. compare bike sales with bajaj ! they are at par with tvs ! forget bajaj, honda sucks badly ! japani tel ! LOL

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