Mahindra XUV500 AT launched in Australia    Hyundai completes 20 years in India    MV Agusta India launch on 11th May 2016    Mercedes GLS India launch on 18th May 2016    Maruti Suzuki to launch Swift limited edition soon

Indian Motorcycles Chief

The all terrain vehicles from Polaris Industries are world known and the company has been selling them in India since 2011. However, the market for ATVs in country is diminutive but new plans are under contemplation for world’s largest two-wheeler market in the world. Polaris’ base in India becomes strong since Eicher Motors and Polaris have both invested Rs. 250 crores in a partnership alliance for the co-development of light passenger vehicles in the country.

Now the American automaker is looking forward to joust in India with premium cruiser manufacturers like Harley-Davidson and Triumph with its equally prestigious ‘Victory’ and ‘Indian’ motorcycle brands in a business tie-up with Eicher Motors, parent company of Royal Enfield (could be similar to the BMW-TVS tie-up). Developing an individual provenance in India is not a near future concept for Polaris, thereby the company requires a country based partner with significant genes in the market.

A joint venture with Eicher Motors seems the most appropriate option for Polaris. It is anticipated that both the companies are cogitating a partnership alliance for the two-wheeler market and if the JV come to an agreement, the abandoned Royal Enfield plant situated in Jaipur, Rajasthan which is to be used for the production of light passenger vehicles, could also be used for the manufacturing of motorcycles under the Indian Motorcycles marque.

To compete with Harley-Davidson, Polaris plans to develop an entry segment bike in the premium class with a price range of around Rs. 6-8 lakhs which is not possible without local manufacturing as the CBU import will cost to be much. On the other hand, Royal Enfield’s dealership network will also aid Polaris to make the reach of its product easy just like Bajaj operates the marketing operations for KTM and Kawasaki brands in India with its pro-biking showrooms.


Source – IndianExpress

Comments on this entry are closed.

  • Maddy

    What I heard about Harly Davidson’s Indian product…..It will be in the range of 2.5 lakhs against it’s current starting price of 5.71 lakhs now.

Royal Enfield Himalayan Video Review

Royal Enfield Himalayan Video Review

May 5, 2016    Faisal Khan

Royal Enfield Himalayan Video Review Catch All The Latest Videos, Subscribe To  

2016 Hero Maestro Edge Test Ride Review

2016 Hero Maestro Edge Test Ride Review

May 4, 2016    Adwait

Hero Maestro Edge Review Bike Tested: 2016 Hero Maestro Edge; Road Test No. 693 Price OTR Mumbai Rs. 64,544/- The Hero Maestro Edge is such a good scooter that it will never fail to impress in first sight It all started when Hero and Honda split their ways for good. Hero was renamed to Hero […]

Honda BR-V Video Review

Honda BR-V Video Review

May 2, 2016    Javeid Khan

Honda BR-V Video Review Catch All The Latest Videos, Subscribe To  

Honda CB Hornet 160R Long Term Review – Initial Report

Honda CB Hornet 160R Long Term Review – Initial Report

May 1, 2016    Aman Sancheti

Honda CB Hornet 160R Long Term Review – Initial Report The Honda CB Hornet 160R is a good attempt by Honda to crack the premium commuter space As soon as you talk about the Hornet in front of anyone, they curiously ask that which segment is the bike in. When they hear the reply, the […]