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The largest two-wheeler maker, Hero MotoCorp is currently developing an ultra-low cost bike for the Indian market. They claim that the low-cost motorcycle under works will be priced significantly lower than any other motorcycle available in the market, just like the Tata Nano, which is priced significantly lower than any other car. The bike is currently on the drawing board with their alliance partner, Erik Buell Racing. Currently, the Hero HF Dawn is the lowest priced bike from their stable retailing at Rs. 37,350/- (ex-showroom, Delhi).

We can expect Hero MotoCorp to come up with a sub Rs. 30,000/- bike for the low-cost project. Hero is definitely feeling the heat from its erstwhile partner, Honda which is on a spree of launching new products frequently and significantly gaining market share. The low-cost bike under works would help Hero MotoCorp to maintain their market share and increase their volumes significantly. Pawan Munjal, MD and CEO, Hero MotoCorp is striving hard to get the right technology for their Indian customers. Munjal travels constantly to look out for new opportunities and right partners.

Hero MotoCorp is aiming for 1 crore volumes by 2020, of which one tenth is to be exported. Hero MotoCorp has bought a 49.2 percent stake in Erik Buell Racing and the company believes that they have big scope for their motorcycles in the US market. EBR is helping Hero in terms of design and technology. Hero MotoCorp is also involved with Bain Capital, which is helping out the firm’s strategy towards growth. Hero is considering assembly plants too in the international markets on a smaller scale.

Hero Passion XPro

Source – Financial Express

Comments on this entry are closed.

  • sandy

    Hero Moto Corp to develop cheaper motorcycle for India, sounds great from their side; as if they had been doing for global market and are new to India. Are they inspired of “Ghajini” story or what!

  • Ninu

    These idiots are blind also, can’t they see that growth(profit) is in making High end bikes not in low cost cycles.

    • raj

      And you must be a much bigger idiot to not know how many entry level motorcycles sell against premium mc’s. By your foolish statement Vespa must be the most profitable 2W company in India now! Blondie!

  • SKS

    Raj, dil khush ho gaya comment padh kar. hero ab totally Indian company ho chuki hai, phir bhi kuch ‘swadeshi jagaran manch’ ke logo ko usme saari kamiyan najar aati hain. High end bikes banane wali bajaj auto ki is month ki domestic sales nahi padhi hai lagta hai abhi tak.

    • neo

      I dont like hero bikes. They does not have mileage. Bajaj bikes give good average. They have switch to control your ride. Discover is no. 1

    • raj

      Try riding with the ride control & without it. Do for a mileage test. If by pressing a switch mileage will improve. why would you give it an option to reduce it at all??

      About mileage, do partially agree with you. But how many of those 1st generation discovers/platina/wind do you see on the road? mebbe you should check with them if the mileage has improved…cuz while Hero’s MC mileage improved YoY Bajaj’s will drop…do check it out & let me know.

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