The Tata Aria has been one of the Indian company’s most ambitious projects, however only failed in the market courtesy of the exorbitant pricing that people weren’t ready to pay for brand Tata. The crossover barely manages numbers and in spite of a price revision and product re-positioning, Tata still couldn’t manage to get these out of the showrooms. The company in a bid to cope with the market, has given the Aria crossover a facelift and although the changes on the facelift may not be comprehensive, the improvements are always a welcome.
The 2014 Tata Aria facelift gets a slew of updates on the crossover including changes to the powertrain, interior and exterior design as well as the addition of features. The updated 2.2-litre VARICOR diesel engine now churns out 150 PS of power, 10 PS higher than the predecessor and 320 Nm of torque, now managing an ARAI certified mileage of 15.5 km/l. Exterior upgrades on the Aria facelift include dual parabola projectors, black bezel headlamp units and clear lens side blinkers as well as clear lens tail lamps. The design is largely the same, but Tata Motors has added new decals to the crossover.
The interiors of the Aria facelift also receive a minor update with a more effective build quality and addition of new gadgetry. The seats feature new upholstery and retain the 2+3+3 seating layout. There is a minor increase on the rear legroom of the Aria. The NVH levels have also been reduced for a quieter cabin. You also get automatic AC with pillar mounted air-con vents, two-tone leather upholstery and chrome accents on the door handles. Other equipment includes a NAVTEQ navigation system, Bluetooth connectivity, cruise control, rain sensing wipers and auto sensing headlamps apart from other creature comforts.
A major addition to the 2014 Tata Aria is the uber cool Harmon-Kardon audio system that comes loaded with six speakers and four tweeters. In terms of safety, Tata Motors has loaded the Aria with six airbags, ABS, ESP, Traction Control System (TCS) and all-wheel disc brakes. The facelifted Aria is available in both two-wheel drive and four-wheel drive, complying with BS4 emission norms. The crossover is offered in pearl white, arctic silver and quartz black colours while the older maroon colour has been discontinued.
2014 Tata Aria Facelift Prices (ex-showroom, Delhi) –
* Aria Pure LX 4X2 – Rs. 9,95,006/-
* Aria Pleasure 4X2 – Rs. 12,00,010/-
* Aria Pride 4X4- Rs. 14,74,002/-