The low cost of ownership and high fuel efficiency figures in addition to the highly appreciative design have contributed towards the Renault Kwid’s success.
Whether it was the design unveil from earlier this year or the price reveal from last month, the Renault Kwid has managed to make all the right noises ever since its arrival making its competition to sit up and take notice of the French automaker’s most affordable offering. Given the extremely aggressive starting price of Rs. 2.56 lakhs, the Kwid has garnered over 25,000 bookings within just 12 days with the response equally good from Tier 2 and Tier 3 cities.
Out of the 25,000 bookings, 35 percent have come from smaller cities including Nagpur, Rajkot, Nashik, Ludhiana and many more. Around 40 percent of the customers are below 28 years and around 15 percent are female buyers. Speaking on the overwhelming volumes, Renault said that the Kwid’s high fuel economy and low cost of maintenance are being highly approved by prospective car buyers. The hatchback is currently India’s most fuel efficient petrol car returning an ARAI certified 25.17 km/l.
Sold through the current 175 outlets across the country, Renault also devised a new mobile app for the Kwid which essentially is a virtual showroom in order to reach out to customers in a better way. The automaker states that over 2,30,000 people downloaded the app that not only helps the consumer understand the product better but also make his booking through the same. Compared to the showrooms that have a booking amount of Rs. 25,000/-, the app allows the car to be booked at an amount of Rs. 5000/-.
Based on the CMF-A platform, the Renault Kwid has managed to stir up the segment thanks to its aggressive pricing, which comes courtesy of 98 percent localisation. The automaker also introduced several segment first features including the touchscreen infotainment unit, one-touch lane change indicator, digital instrument cluster among other features while the spacious cabin and peppy petrol engine are an added bonus. It will now be extremely important for Renault to hold on to volumes even after the novelty wears off as it aims a 5 percent market share in the country and volumes of over 1,00,000 units.
Source – EconomicTimes.com
