Caterham has launched its cars in India with a starting price of Rs. 28 lakhs. The British company has tied up with the Burmans (of Dabur fame) and will start selling the Caterham Seven between Rs. 28 – 90 lakhs. The Caterham Seven is a built to order model and the company plans to bring the SP300 in 2012. The Indian operations has been named as Caterham Cars India, which will be handled by the Burmans and Matt Cummings. A new assembly unit will be setup at Greater Noida, making India the second country (after the U.S.) where Caterham will assemble its cars (outside of the UK). The company plans to set up the Caterham Academy in India and also plans to do direct marketing by organizing track days at the Buddh International Circuit and the Madras Motor Spors Club. [click to continue…]
{ 0 comments }






