What has Bajaj Auto done in the past few years? It has brought in KTM and Kawasaki in a market where they had absolutely no presence. Now its payback time and Bajaj Auto is looking to tap into KTM and Kawasaki’s vast expertise overseas to double sales volumes and achieve 10 million sales a year by 2016. This in turn will also help Bajaj Auto in doubling its turnover and achieve 50% of its sales through exports. The company’s focus continues to remain on motorcycles, where it is investing high amount in R&D, rather than on production. Bajaj claims their fixed costs are less than 10% of sales.
“We are working on global motorcycles alliance with KTM and Kawasaki Heavy Industries to partner them in markets where we are not present like Brazil, Vietnam and Malaysia. It is not easy to do this, ourselves. Discussions are underway and we hope to conclude this soon,” Mr. Rajiv Bajaj, Managing Director, Bajaj Auto, said.
This partnership with KTM and Kawasaki in overseas markets could play a vital role for Bajaj Auto to become a global player. The Pulsar 200 NS could do very well in other Asian markets. KTM and Kawasaki could handle the imports of Bajaj bikes along with the distribution. Bajaj Auto has focused all its attention on the Discover and Pulsar lately. The company does not plan to get into the scooter market again and feels the reason for the lower profitability of its competitors is that they make too many scooters. Bajaj has been trying to move 100cc motorcycle buyers to 125cc segment, by offering more frugal bikes.
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Amish July 20, 2012 at 2:48 pm
With the help of KTM and Kawasaki ,Bajaj can sure achieve those ambitous targets , and its quite sad to hear that Bajaj still wont foray into scooters though being the pioneers in india !
Pulsarboy July 21, 2012 at 2:24 am
Well, in one of the recent interviews, Rajiv Bajaj said “I wouldn’t say that we will never make scooters, that would be downright stupid”. So, still there is hope, but without a doubt there won’t be any scooter from Bajaj, atleast in the next three years.
Faisal Khan July 21, 2012 at 8:14 pm
Currently he is mocking other scooter manufacturers so I doubt they will enter that space anytime soon.
viky July 23, 2012 at 10:58 am
I think its more or less an EGO who is mocking on his own footprint were he lost his ground while others are confidently moving ahead.
dinesh July 20, 2012 at 7:57 pm
Hi Faisal,
I am a adrent reader of your forum , y there is no review on Suzuki Hayate and Honda Dream yuga .
And y there is no comparison on both bikes .
Faisal Khan July 20, 2012 at 7:58 pm
Hi Dinesh, we have asked both companies for the bikes. The Dream Yuga review should come soon, the Hayate is not available!
Abhisek July 21, 2012 at 12:18 am
Fas, the review of Discover ST and its comparison with Shine is inevitable. It has reached showrooms too :)
Faisal Khan July 21, 2012 at 1:27 am
Abhisek, the Discover ST hasn’t reached Mumbai showrooms yet.
Ashok July 20, 2012 at 10:26 pm
@faisal wat abt the comparison review between Yamaha R15 and honda cbr150r??
Faisal Khan July 21, 2012 at 1:26 am
Ashok, as soon as we get the bikes, we will do it. We are in talks for the same.