In a bid to arrest plunging motorcycle sales, Bajaj Auto is looking to launch six models during this year under the ‘value for money’
segment. Also in the offing are a bunch of new gearless scooters to cash in on the sole two-wheeler segment that is doing well. While the details of six upcoming economy models are not known, a company official indicated these new mobikes would be priced at roughly Rs 40,000 each.
“Pulsar may not be affordable to the middle class as it is placed in the niche segment among Bajaj Auto’s range of motorcycles . The strategy behind launching the XCD-135 is to offer a bike with similar specifications like the Pulsar that is more affordable . In the immediate term, plans are there to launch new motorcycles in April and July,” Bajaj Auto regional manager SK Bajpai said.
At present, Bajaj Auto only has a single scooter model, Kristal DTSi. The company is also experimenting with alternative fuels and has launched LPG mobike that is doing well in Gujarat.
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July 27, 2009 at 2:15 pm
Once Bajaj was second largest scooter manufacturer in world. Now the company is largest manufacturers of motor cycle and scooter manufacturers and largest manufacturer of phased out models. After motor cycle era coming into existance, Bajaj could neither manage motor cycle segment nor scooter segment. It has always been confusing or puzzling type management. The company has never made any firm model or made any improvements in it and run it in market for minimum 5-6 years like Splendor, CD 100 SS, Passion of HH, TVS Star City, Honda Unicorn, Shine, Suzuki Zeus. Sometimes it says the days are of power bikes (above 125 cc and others). Now due to less response to these bikes, the Company again bringing its 100 cc Discover in market. The same thing they did in case of 4 stroke auto gear scooters. Saffire, Wave, Kristal. None of them could last longer. Recently it was heard that their Auto gear scooter Blade is coming. In such situations, the customers had to suffer a lot with regard to spares, re-sale of bikes, whose models are phased out. In short some concrete decisions need to be taken otherwise one day, the situation of Bajaj will be like Kinetic.
July 27, 2009 at 6:36 pm
Jaysing, well said. Bajaj needs to re-think their strategy and not just do what ever they feel like.