Bajaj Auto has set a record of sorts by selling 5,00,000 units of the Discover DTS-Si in a matter of 225 days. The 100cc Discover has also carved a leadership position in West Bengal and the entire North-East region by becoming the highest selling motorcycle in the overall two-wheeler category. The company was unable to meet demand in February and there was a stock-out situation in some dealerships. The Bajaj Discover DTS-Si was launched in July last year and is available in five colors at Rs 41,736 (ex-showroom, Delhi). The company has already ramped-up production from the earlier 75,000 units to 1-lakh units per month to meet demand.
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March 12, 2010
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