Harley-Davidson India plans to set up Harley Owners Group, popularly known as HOG. The Harley Owners Group is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts and is the grandaddy of all community-building efforts, serving to promote not just a consumer product, but a lifestyle. The Harley Owners Group was created in 1983 as way to build longer-lasting and stronger relationships with Harley-Davidson’s customers, by making ties between the company, its employees, and consumers.
“We are planning to start the Harley Owners Group sometime in October. Any person who buys a Harley bike automatically becomes the member of HOG,” Harley-Davidson’s Director (Marketing), Sanjay Tripathi said.
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September 7, 2010
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