Legendary American life style motorcycle manufacturer, Harley Davidson is developing a small India specific bike with a 500cc V-twin engine. This bike is expected to be launched at the 2014 Indian Auto Expo and the sales will start in the same year as well. Harley Davidson is planning major expansion in India with many new dealerships across the country. This new India specific motorcycle will help them capture higher volumes and attract customers away from its Indian competitor, Royal Enfield.
The bike is expected to be priced around Rs. 3 lakh in India. Harley Davidson will achieve this by producing the motorcycle locally with maximum localization of parts from Indian component manufacturers. In spite of being a smaller capacity bike, the 500cc V-twin engine will have typical Harley characteristics in terms of looks as well as the power delivery of its bigger siblings. With a lot of interest in India for these classic American lifestyle bikes, Harley Davidson has a lot of potential here.
The design of the upcoming entry-level motorcycle has not yet been shown to the world, but we can expect it to look very aggressive but laid back like all typical Harley cruisers with wide handlebars and lots of chrome. Along with expanding dealerships, Harley Davidson is also publicizing the biking lifestyle in India to attract customers to their brand. They are organizing a special meet in Goa called the Harley Davidson HOG Rally. This new small cruiser will be sold in India only but will be introduced in other developing markets later.
Source – IndianCarsBikes
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Amol January 3, 2013 at 2:34 pm
This is very good news for those who want to own a Harley Bike, but due to its high pricing of these bikes cannot afford to own…
Ben January 3, 2013 at 5:25 pm
This will be the greatest setback for royal enfield. A twin cylinder for 3 lacs is the best bet ever and that too from harley is like honey in the ears.
ishan January 30, 2013 at 12:41 pm
False information.
Faisal Khan January 30, 2013 at 2:43 pm
Ishan, what makes you say so?
ishan February 1, 2013 at 8:51 am
Faisal, Harley will never set up a manufacturing plant in India to make 1 model. Even if they launch it for about 3 and half or 4 laks, it wouldn’t sell like hot cakes as you may think which puts Harley at loss. For sales there are 2 big ways to make it-
Sell more with less margin or Sell less with more Margin. Harley believes in the 2nd option and the best part is if they launch a Harley for about 3 and half laks, many people will start getting it. I my self would get one :) The Brand name will go down if any moron like me can also buy a Harley.
So No way at all Harley will launch a bike in India less expensive than Superlow. I am 100% sure about it. If you say yes they are going to, please reply with a assured news not rumors.
Faisal Khan February 1, 2013 at 5:45 pm
Ishan, Harley will definitely produce more than one bike if they do local manufacturing. They do plan to bring one below the SuperLow but exact details are not confirmed.