Honda CB Unicorn Commanding 6 Months Waiting

by Faisal July 19, 2011

in Honda Unicorn

Honda CB Unicorn photo

Honda has a weird way of functioning in India. They know there is the demand, still they never bother to manufacture as much or even close to the market requirements. Now many will say they have capacity constraints, but as one of the biggest automobile giants in the world, how long does it take to expand capacity? The company has now shockingly increased the waiting time on the CB Unicorn to six months. Waiting for six months for any product in this day and age is nothing short of insanity, yet companies keep exploiting customers with the same excuse.

Some people close to Honda say that due to unprecedented demand, the waiting period has been increased. There is something known as inventory management systems and demand forecasting, and Japanese companies are the pioneers in it. Yet, if Honda says they were caught unknowingly with the increased demand, than its either a huge lapse at their operations department or the company wants to inflate the popularity of their models by showing waiting period. What ever said and done, its not long before Indian customers realize they are being taken for a royal ride and the motorcycle division of Honda end up doing what the car division just did.

{ 2 comments… read them below or add one }

ninu July 19, 2011 at 11:45 am

I think that Honda is totally focussing all their production line in manufacturing cbr250,activa and cb twister thats why other less popular models having long waiting period. it has nothing to do with inventory management and demand forecast.

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smart July 20, 2011 at 9:26 pm

Its nt true that unicorn has waiting period .There is no demand for that bike.Shine and twister almost line has stopped due to no orders.Only activa selling because of no competition from TVS and bajaj in same size and shape.Accord,Jazz has failed.City has been facing acute suspension and fuel effieciency problems and sales have gone to 30 percent of what it was having earlier.Honda soon to beggar company even after release of Brio

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