Mahindra had high expectation from its bread and butter motorcycle, the Stallio but even Aamir Khan can do nothing about it after charging Rs. 14 crore endorsement fees. The 110cc entry level bike saw a dispatch of just 260 units from Mahindra to its 250 dealers, at an average of one unit per dealer. The sales of the Stallio have been dropping faster then you can blink. The company dispatched 2664 units in October and sold 1706 units in November. The reason for this poor show is obvious, established competitors.
The Stallio has a base price of Rs. 41,199/- (ex-showroom, Mumbai), but customers prefer to opt for either the Hero Honda Splendor, Bajaj Discover or Honda CB Twister which cost more. The CB Twister costs Rs. 5000 more than the Stallio and Honda manages to sell 15000 units a month, commanding a two month wait. However Mahindra says that they are facing capacity crunch due to uneven supply and blame the same for the dwindling sales. But to give the Stallio the much needed push, it will soon feature with a 4 year, 80,000 kms warranty.
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{ 5 comments… read them below or add one }
thats such a bad thing…. mahindra’s bike’s Performance is so well… and specially the pricing of the bike… people must consider mahindra;s bike as they considered mahindra’s scooter…. lets hope for the best… that mojo dont disappoint us…. very high expectation from mojo…
All money wasted on Amir Khan… They should have rather given discounts of 10000 Rs to the first 14000 customers. This would have easily infused almost 14000 Stilo’s on the roads and the people would have bought more bikes by word of mouth publicity.. like the Mahindra scooters sold..
So foolish of Mahindra..
Who would take a risk to buy an unknown and unpopular brands like SYM (known only for scooters to some extent). I have a Mahindra Flyte (for my wife) and its build quality is much better than Honda activa/Dio/Aviator or Suzuki Access (of course, after the takeover of Kinetic motors where Mahindra has changes the entire vendor base for the ancillary parts). Definitely people would prefer Honda, Bajaj, TVS.
Ha ha…Now pay all other khans & advertise and loot coustomers.what happend to MOJO?
I am purchase one mahindra stallio motorcycle . chno- MCDMF1B14A1K03987 Dt-15/12/2010 Delar-Anjana automobiles Saharsa. But i live in Bhagalpur no any service center in bhagalpur .Bhagalpur to Saharsa distance approx 180 km. so it is not possible i am go to Saharsa for service . I say my motorcyle engine very noisy. so i think motorrcycle kharid kar phase gaya yaar. please resolve my problems. i request to mahindra .
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