Piaggio’s Vespa has been a long time coming and has been delayed time and again. Finally the iconic scooter will be launched in early March but what has caused so much delay? Piaggio is very serious about the Indian market and sources close to us have revealed that the company is putting its best effort to ensure a smooth and successful launch of the Vespa scooter. The current reason for delay is the last minute decision to change boards of all the upcoming 50 dealerships. The new boards will have a more prominent Piaggio name to create brand awareness about Europe’s biggest 2-wheeler manufacturer. The company is aware about the importance of service and back up and is working hard to ensure the same. Earlier this week, we had got you the first pictures of the Vespa showrooms, which can be viewed here.
Piaggio has not revealed the pricing of the Vespa LX125 scooter, which will be manufactured at a new facility in Baramati. This manufacturing unit has a capacity to produce 1.5 lakh scoters every year. We estimate a price between Rs. 55,000 and Rs. 60,000/- for the Vespa, which is slightly premium to the ones offered by Honda and Suzuki. Piaggio is not looking to do volumes with the Vespa and is positioning it as a lifestyle product. More so, the quality of the Vespa is true to its name. The Vespa LX125 gets 3 coats of paint and is extremely solid like a German car. There has been no compromise made on the quality and thus the premium price is well justified.
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{ 14 comments… read them below or add one }
Hey Faisal, is there any vespa dealer in HYDERABAD?
Ahmed, yes there is a Vespa dealer in Hyderabad.
Ahmed, the exact address is Hyderguda Basheerbagh, near Hyderabad Police Commisionarate, Opp to CACHE Furnitures.
Thank you! Faisal
You are welcome Ahmed.
Where is the Nagpur or amravati Dealership of vespa
Ajay, no idea but official launch will reveal the dealer details.
March is over, but no news of its launch.. why so?
Navpuneet, delayed yet again. Now an April launch.
I Finally Bought Access 125, Cudnt wait anymore, i that they will launch immediately after budget bt that never happened. The Delership not finalised except couple of towns, showrooms not ready. it will not happen in april also
Ajay, I saw the showroom in Pune yesterday and they are almost ready.
I think they are unable to launch due to its over pricing. A scooter for 60k costs too much.. they need to cut down its price..
Navpuneet, they are launching but not all the dealerships are ready yet.
8/04/2012
I think Rs 60000.00 (Ex-show room Price) for standard model it’s too much & what about Disk Break Model Price? In this Price tag i don’t think that Vespa will get good response.Its over pricing. A scooter for 60k costs (Ex show room price)it.s too much When in Markets scooters are available under 55k good scooter who will prefer to buy over 60 to 65K (Ex show room price) scooter? When in Market there is also other brand are available a good scooters.. They need to cut down its price.