Biking enthusiasts witnessed the new 2010 version of YZF-R1 and the launch of Limited White Color Edition of YZF-R15 which are showcased at the Yamaha Stall along with other Yamaha products. Yamaha is showcasing its entire product line including successful premium segment (150cc+) bikes – YZF-R15, Fazer and FZ series. Two concept motorcycle models for commuter segment are also being showcased. The muscle bike VMAX is also on display as well as YZR-M1 model that Valentino Rossi, The Doctor rides in MotoGP. Apart from these, Yamaha’s international models – 500cc TMAX sports scooter and 600cc XJ6 motorcycle are also on display.
The marketing strategy in the New Year will continue to revolve around the “Yes! Yamaha” campaign which is the first step towards giving value to the consumer and to provide the Best 3S Experience (Sales, Service & Spare parts) so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility – Best Showroom, Best Service Facility and Genuine Parts.
Customer Satisfaction has always been the top priority of Yamaha and the company is planning to enhance Yamaha Bike Station numbers to 180 from current 100. The Yamaha Best Service Stations are planned to increase to 250 in 2010. Yamaha will also come up with customer-centric events like Yamaha Safety Riding Science to educate the Indian youth and incorporate Safe riding culture among them. Moreover, Yamaha has also planned Service Camps across India along with rural mobile service vans in the year 2010.