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Fiat 500 7-Seater MPV Is Ertiga Rival


Fiat 500 7-Seater MPV

Fiat has big plans for India. The Italian automaker has finally realized that in order to be successful in the Indian market, they have to keep launching new products and refresh existing ones. Now Fiat already has two fantastic cars on sale – the Grande Punto and the Linea, both of which were given a minor update earlier this year. Fiat does not plan to launch anything in India till March 2013, as the company will be concentrating on expanding its retail presence. Fiat has already opened 3 independent showrooms and plans to add another 75 by the end of this fiscal year. Post the set up of their independent network, Fiat will start launching more products in India, including an MPV and a compact SUV.

Just recently Fiat started to expand the 500 line-up with the launch of the 500L. The company is trying to leverage on the popularity of the 500 hatchback by bringing in more models on the same platform and style. The next vehicle on the 500 platform was recently teased in a promotional video and is the 500X. The Fiat 500X is a compact SUV, which measures 4.2-meters in length (just a shade shorter than the Renault Duster). At the recent technology meet, Mr Enrico Atanasio, Head of Fiat India (Commercial) said that vehicles from the Chrysler stable along with the 500X are under consideration for the Indian market. The company plans to expand into growing segments such as the MPV and SUV segments.

Fiat also plans to launch a full-sized MPV on the 500 platform, which would be a 7-seater version of the 500L. This vehicle is still under development and is most likely to be launched in India by 2014. The Fiat 500 7-Seater MPV will rival the Maruti Suzuki Ertiga. It will be priced between Rs. 7-9 lakhs and will be powered by the 1.3-litre Multijet diesel engine. Fiat India does not plan to get the MultiAir engines in the near future and the 500 MPV will be offered with the 1.4-litre FIRE engine which does duty on the Linea. It remains to be seen how Fiat boosts volumes in the compact MPV segment, against the likes of the Ertiga and Mahindra Xylo.

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  • Ninu

    It looks way better than Ertiga.

  • Pulsarboy

    It might be Ertiga rival spacewise, but don’t expect this to be priced anywhere close to Ertiga. I don’t think Fiat would like to dilute premiumness of brand 500.

  • Sushrut

    FIAT has time and again failed to capitalize on India’s growth. They are one of the oldest OEM in India and have seen and studied our market for decades. And still they are not in mood to bring in the latest technology in Petrol engines. Their multijet has saved the day for Maruti, TATA and GM, but not for themselves. They are bringing all wrong cars in Indian markets. I have no hopes for them.

    • SSM

      I totally agree with you.Being the oldest player in Indian auto Industry,they are now the back benchers standing last in the que.Instead of strengthening their workforce,they have started selling coffees in metros.

  • Rohan

    There is no way 500x is going to compete with Ertiga. 500 was priced around 15L as CBU, so my guess is, 500x will be priced around the same (if they go the CKD way). It will only be a cheaper alternative to Mercedes Benz B class (which is going to come soon) or similar luxury utility vehicles.

    • http://www.motorbeam.com/ Faisal Khan

      Rohan, they will manufacture it locally. They have to, else there is no point of launching it.

  • Scotschris

    I must admit I kind of like the look of it. But with pricing and engine choices under consideration, I doubt it will be a success. Which is a shame.

    Is it just me or is there a real lack of common sense in the motoring industry at the moment. Manufacturers not listening to what is customers, or potential customers, are actually saying?