Nokia UK has bought seventy two Fiat 500 cars with some funky paintwork for use in the ‘Nokia Connectors’ promo tour.
Nokia the biggest cell phone manufacturer will use Fiat’s retro hatchback to send teams of student brand ambassadors on to UK streets, parks, beaches and parties. Based all over the UK in 18 key cities and armed with Nokia handsets and Fiat 500s, the brand ambassadors will connect with potential consumers, particularly in relation to Nokia’s new 6220 phone.
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August 22, 2008 at 10:14 pm
Nokia understands Fiat 500′s ability to catch onlooker’s attention, Thats the reason to choose 500 for their promo. Someone told me that it attracts the crowd more than any luxuary brand available on road.
August 25, 2008 at 11:10 am
The same gimmick was done with minis. Tons of kids driving around town in decked out minis just doing nothing.
September 16, 2008 at 12:14 am
Hi – just wanted to say good design and blog – cu