Comments on: GM India Using Grande Punto In Aveo Ads

By: webcrawler

webcrawler — Mon, 06 Jul 2009 08:08:56 +0000

Its highly unethical and deplorable for GM to use a competitor brand name on its text ad copy.

I think its a serious violation on part of Google to allow this to happen. Am sure there are sufficient editorial guidelines within Google to regulate such blatant misuse. Difficult to believe that this campaign has managed to escape Google’s policy. Is Google India listening?

By: fas

fas — Tue, 23 Jun 2009 09:44:36 +0000

Sorry Kamal, I didn’t delete your comment but Aksimet caught it. Have approved it.

Next time if you face such issue, please contact me using the contact form above and Ill do the needful :)

By: Kamal

Kamal — Tue, 23 Jun 2009 08:01:44 +0000

Thank you admin for deleting my comment.

By: fas

fas — Mon, 22 Jun 2009 10:19:16 +0000

Godwin, there is no slamming of GM here. They are free to advertise what they want, but using the text Fiat Grande Punto in their advertisements is not right. When you come across the ad and you click on the ad to be directed to Chevy UVA test drive, what would your reaction be? You would surely not appreciate that, right.

By: Carz

Carz — Mon, 22 Jun 2009 09:00:48 +0000

It’s unethical alright. GM have a name already and they don’t have to use other brands for advertisement. Maybe this is one of their strategy to increase sales but not good. I hope this won’t affect their reputation.

By: sumit

sumit — Mon, 22 Jun 2009 06:14:17 +0000

Look this happens all the time … and thats what web advertising is all about. It is at work for even most mundane of things .. when you are reading an article or browsing through anything .. google ads will display related things somewhere in the browser. I am not too sure if GM did something mischevious deliberately … but I do think they wont :)

By: Sushil

Sushil — Mon, 22 Jun 2009 04:35:29 +0000

Guys please check the Whois of the site linked by the ads – it most probably is some mischeif maker who is putting up the ads without the knowledge of GM or Fiat. GM may be down on its luck these days but is a very respected company and will not stopp so low.
I am at work and cannot do the whois lookup – please quickly check and update as to the owner details of the site posting the ads. This is definitely not an ethical ad.

By: Godwin

Godwin — Mon, 22 Jun 2009 03:55:05 +0000

This article ‘GM India Using Grande Punto In Aveo Ads’ now displays ads of TATA Xenon in this page. Then this is also’very unethical method’ when a page with content Fiat and GM displays a TATA ad. So TATA is unethical? Its may display ads of some other manufacturer in other countries. So they are unethical and so on…..

Just another post to slam GM or Writing out of ignorance

By: fas

fas — Sun, 21 Jun 2009 07:54:58 +0000

TAI, GM must have entered the keywords in their campaign so they are at fault. Even Google is at slight fault as they aren’t supposed to check it. I think this is done by GMs web agency.

By: Kamal

Kamal — Sun, 21 Jun 2009 07:48:03 +0000

Hello All,

@ admin – In SEM (Search Engine Management – Pay Per Click) advertisement from google, it is an option to have a dynamic headline when advertisers advertise via network (like blog and other sites) or google/yahoo search engine. I feel there is no hard rule not to have.

@ The Automotive India – There is not harm until names are trademarked by the owner to the google. Google will stop if any advertiser using the trademark keywords to be advertised by the other advertisers (Except the owner).

Thanks.

Kamal