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Fiat Organizes Plant Visit For Owners


Fiat Owners Factory Visit

Fiat is showing increased focus on existing and future customers. It is no secret that Fiat brand has one of the most loyal customers and in order to ensure the positive word of mouth continues to flow, the Italian automaker recently organized a plant visit for Fiat car owners in Ranjangaon. This event saw more than 600 Fiat car owners and more than 200 Fiat cars visit the Fiat factory in Rangangaon. This facility churns out the Grande Punto and Linea. People had come from various states of India, showing their love for Fiat.

The company rightly called the visitors as Fiat loyalists and showcased them first hand manufacturing of vehicles. Fiat enthusiasts were also taken to the Fiat Powertrain facility, which is one of the largest producers of 1.3-litre Multijet diesel engines in India. The company also showcased various audio visual presentations of the global Fiat line-up of cars and the upcoming vehicles for India. A quiz was organized and the winner was given a reward.

Fiat also hosted lunch for the visitors at the plant and a band of musicians kept them entertained. The company has launched a national referral program, wherein ‘Team Fiat India’ members can avail special benefits and rewards on purchase of Fiat vehicles and services. Although Fiat’s market share in India is in single digits, the company has a very large and loyal customer base, who swear by the fantastic products the company has to offer, right from the Uno (first launch) to the Grande Punto (latest launch). The company also displayed the entire Fiat India line-up including the 500, Bravo and Alfa Romeo.

2012 Fiat India Line Up

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{ 6 comments… add one }

  • Palash December 15, 2012, 6:09 pm

    fiat sells Alfa romeo-bravo-500 in India?

    Reply
    • Rohan December 15, 2012, 7:55 pm

      No. None.
      My best guess is that the 500 is the media test vehicle and Bravo is what was used as company transport by Mr. Rajiv Kapoor.

      Reply
    • Javeid Khan December 16, 2012, 12:47 pm

      Palash, the Fiat 500 is the media test vehicle and the Fiat had brought down a couple of Bravo’s for feasibility study. We have driven the Bravo, you can find the link to the story here – http://www.motorbeam.com/cars/fiat-bravo-cars/fiat-bravo-1-9l-multijet-test-drive-review/

      The Alfa Romeo is again for branding purpose only, i suspect they have lately shipped it from Italy.

      Reply
  • antony December 15, 2012, 9:28 pm

    500 cas sold in india the CBU route like Mini, but did much lesser numbers as it came under powered with just the 1.3 mjd deisel. Dont remeber if pertol engine was offered.

    Reply
    • Faisal Khan December 17, 2012, 7:57 pm

      Antony, no petrol engine was offered.

      Reply
  • No One December 16, 2012, 2:05 pm

    Service is getting worst in this time frame, rather spending time and energy with these event FIAT should take care their out going service center issues.

    A friend to took is Punto 1.2 in Kolkata TATA-FIAT service and they are now at stage of separation is just harrasing like hell.

    In stead of Shell Engine oil, forcing to use Castrol, abusing cars in service with words like, jo ukharna na ukharlo. We are no longer with FIAT

    Reply

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