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Force One SUV Launched At Rs. 10.65 Lakhs – Live From Event

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Force Motors has launched its first passenger vehicle, the Force One SUV. The Force One SUV is available in one variant only and only in 4×2. Amitabh Bachchan has been roped in as thh brand ambassador for an year and has ordered two units of the SUV for his personal use. The Force One SUV is priced at Rs. 10.65 lakhs (ex-showroom, Delhi), Rs. 11.1 lakhs (ex-showroom, Mumbai) and has an ARAI certified mileage of 12 kmpl. Deliveries start from 1st September, 2011. The Force One SUV is powered by a Mercedes-Benz engine and features dual mass flywheel. The 2.2-liter Daimler sourced motor produces 141 bhp of power at 3800 RPM and 320 Nm of torque between 1600-2400 RPM. The engine is Euro 5 ready and is optimized for -20 degree temperature. Mated a 5-speed gearbox from Mercedes-Benz, the One SUV has been tested in U.K.

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Force Motors has collaborated with Daimler for 40 years and partnered with them for 30 years. The company will come up with a top end MPV in collaboration with Daimler later, they don’t plan to launch any passenger car. Another SUV in 2014. 21 dealers in India by September, 2011. Vehicle has been extensively tested, even in Leh! Dual AC vents for all rows, leather upholstery, second row will be 3 and 2 seater. Reverse parking sensors present. Amitabh Bachchan is the brand ambassador for one year. The company tested 50 prototypes. The Force One SUV has been manufactured at the company’s facility in Pithampur, MP.

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The Force One is based on the Guangdong Foday Explorer III and is the first Indian SUV to have CED coating. It has three rows of seats and is a 7-seater, but last row seems suitable only for kids. The last row is forward facing and can be folded. Ride and handling has been tuned by Lotus Engineering, UK. Projector headlamps and day time running lights are standard but there is no ABS and airbags present. ABS variant will be launched in 2012. 4WD version to be launched in March, 2012.

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The Force One SUV has power steering, tilt-steering, central locking, all 4 power windows, rear spoiler. The interior features wooden finish panel and a 2-din 4-speaker audio system with USB and Aux compatibility. Bluetooth, audio controls and cruise control are on the steering wheel. Keyless entry, reverse sensors, rear wiper and defogger along with driver infotainment system are other key features of the One SUV.

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Spare wheel has been placed under the car. The Force One logo sits on the steering wheel. The tagline for the Force One is Be The Force. The company uses a 30 stage welding process for body. The electronics have been validated by Mercedes-Benz. The on-board computer monitors 15 processes. The fuel tank capacity is 70 liters and the ground clearance is 205 mm. The 4×4 variant has been displayed with crash guard and the likes. Braking system comprises of front discs and rear drums. Rs. 150 crore investment has been made for the Force One with yearly production of 12000 units. The Force One features 235/70/R16 tyres mounted on 5-spoke alloy wheels. Gross weight of the SUV is 2510 kgs.

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Force Motors is offering a three year/1 lakh km warranty on the engine. The wheelbase is 3025 mm, while the length, width and height of the Force One is 4860 mm, 1780 mm and 1885 mm respectively. The front suspension is an independent double wishbone with coil Springs, anti-roll bar with gas charged telescopic shock absorber while at the rear there is a multilink coil spring with anti roll bar, gas charged telescopic shock absorber.

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The Force One has a top speed of 160 kmph and is available in five colours – Intense Black, Bold White, Robust Blue, Fierce Red and Emphatic Grey. The official Force One website is here.

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{ 42 comments… add one }

  • satish August 19, 2011, 1:16 pm

    great pricing, expecting side view pics

    • fas August 19, 2011, 1:18 pm

      Satish, pictures from all angles to be updated soon.

  • kedar August 19, 2011, 2:03 pm

    Nice car mixture of Chevy Tavera and Ford Endevour.

    Force priced it correctly and should give good A.S.S. to compete it with Safari and Scorpio.

    12kmpl mileage is too low for this car, I was expecting good mileage.

  • Rohit August 19, 2011, 2:09 pm

    Great pricing look like cheap ford endeavor .

    • satish August 19, 2011, 4:02 pm

      ya, i too felt same

  • raj August 19, 2011, 2:34 pm

    Looks really good to me, nice look only if there was ABS instead of cruise control system…

  • Parvez Khan August 19, 2011, 3:10 pm

    Dear All, This car’s looks exterior & Interiors are based on ISUZU D-MAX pick-up which I m driving currently in Saudi Arabia. No Innovative ideas……. Force One manufacturers are simply copy cats. hehee…..he….he…….

  • Sasikumar August 19, 2011, 7:44 pm

    By the way, what is the name of this SUV( ex: scorpio, safari,tavera..etc).? Is FORCE ONE is the name of the SUV?

    Mileage 12kmpl. Is this city drive or highway drive?

    Also will FORCE ONE launch AUTO TRANSMISSION with switching to manual as well.

    Does the SUV have traction control similiar to the one in ford endeavour or toyota fortuner.

  • Rohan August 19, 2011, 9:31 pm

    Overall its a economic proposition for a SUV. Not impressive when it comes to looks.

    And Parvez, ISUZU D-MAX pick-up is a better looking vehicle.

  • ars August 19, 2011, 9:49 pm

    nice pictures

    • fas August 19, 2011, 9:50 pm

      Thanks Ars.

  • SBC August 20, 2011, 12:04 am

    Dont think the Big B will drive it inspite of ordering 2 units…maybe he would give to his PA or someone…you cannot replace a Bentley or Phantom with a Force One!!!

    • fas August 20, 2011, 11:45 am

      SBC, this reminds me in the press conference someone asked him, how does it compare to your Prado. He said he doesn’t have a Prado (he has a Range Rover though). Then someone asked, did you drive it? He said yes, just now (on the stage). People laughed cause he was sitting in the co-passenger seat and Mr. Prasan Firodia was the one driving it.

  • vinod pillai August 20, 2011, 6:03 am

    Great looking even though a bit copied from X-TRAIL (Lights) and Endeavour (looks).But price wise, affordable. Offroading ability needs to be tested though!!
    Overall a great attempt.Kudos to force!! At last a true international looking Desi 4 x 4 for a pocket bearing price.

  • Guna August 20, 2011, 11:16 am

    Vow…the pics look very tempting. Hope the performance, interiors and service will outshine Tata and M&M. Then it would be the one to beat the market. Eager to see one on the roads…

  • ashish August 20, 2011, 11:21 am

    front – xtrail
    side – endeavour
    rear lx 470


  • ninu August 20, 2011, 11:48 am

    Good SUV at great pricing, hope the quality is at par with the competetion.

    • fas August 20, 2011, 1:12 pm

      Ninu, competition is Scorpio and Safari and quality of Force One is certainly up there with both.

  • ignatius August 20, 2011, 12:14 pm

    Please post the review of this vehicle .. whether it is truly a SUV for this killer price … and please do post a comparo …with vehicles similar to the pricing and power output ….

    • fas August 20, 2011, 1:11 pm

      Ignatius, we will post the review as soon as we drive the vehicle.

  • Shrey Soni August 20, 2011, 1:55 pm

    It’s like Ford Endeavour at approx. price.
    Well done Force.

  • vinod pillai August 20, 2011, 5:03 pm

    when would Force come cup with ABS and Air bags(at least for driver and front passenger).They are a minimum must for our creepy roads and inorganised traffic / driving !! Add up 3 Lakhs and get them. Even then its a bargain!!

    • fas August 21, 2011, 1:13 am

      Vinod, on second thoughts, remove the cruise control and give us ABS.

      • vinod pillai August 21, 2011, 7:55 pm

        Fas,Thats a good idea. Just wanted to know if they plan to get us the 4 x 4 version in future. At Present,even though I own a Q5,cant use it for genuine offroading and hence has got a Thar for the same reason.
        But this one with AC(UNLIKE THE THAR) could help us enjoy some genuine offroading in regions around Munnar.
        In fact was looking forward to get the new 2012 Fortuner,which is a looker,but Force,at half the cost could be a great saving ,looking at the usage,just for offroading,,,,with 4×4 ofcourse!!

        • fas August 21, 2011, 8:06 pm

          Vinod, yes a 4×4 model will be launched in March, 2012. Don’t expect the Force One to be as good off-road as the Thar, due to the weight.

  • Rajan August 20, 2011, 5:15 pm

    Ho Ho… Mahindra/Tata here i come.

    Awesome pricing.

    I guess this will send Aria to grave. Who will deny a Merc heart?

    Huge wheelbase, wondering what the turning radius will be. This i think may be a real pain in our congested streets.

    • fas August 21, 2011, 1:16 am

      Rajan, turning radius should be around 5.5 m, which is ok for a vehicle of this size.

      • Rajan August 22, 2011, 11:11 pm

        6M is what i read in the website. I am seeing trouble with that radius.

        • fas August 23, 2011, 12:23 am

          Rajan, that is alot but ok for an SUV.

  • rajiv August 20, 2011, 5:45 pm


    • fas August 21, 2011, 1:17 am

      Rajiv, that we will have to wait and watch. But since they are putting across a new dealership network for passenger vehicles, I expect decent service.

  • Rajan August 20, 2011, 5:50 pm

    I am impressed with the feature list and the pricing. Looks rugged. Checked with dealer, will be available on display from early Sep’11

  • Rajan August 20, 2011, 5:58 pm

    @Rajiv – Agreed 100% on the service netrwork. In fact i was worrying about that. But luckily the workshop is near by my home and hence its not a concern to me. I’ve been passionate about the Force Gurkha but it didnt do well because of poor marketing and service network. Thats a great machine to own. Hope Force now has strategies to avoid what they did to Gurkha.

    W201 will compete head on with Force One and Aria 4X2. Pricing will be the decider. If you ask me, Force One and W201 appeals more than an Aria from outside. From Inside, Aria is better (Yet to see w201 in flesh).

    • fas August 21, 2011, 1:18 am

      Rajan, W201 will easily be priced above 13 lakhs (ex-showroom).

  • Rohan Thakur August 20, 2011, 9:17 pm

    Amazing SUV !!! Will give a tough compitition, will lave to have one ….

    • fas August 21, 2011, 1:22 am

      Rohan, make sure you take a test drive before you do so.

  • hritik August 21, 2011, 12:33 am

    @ fas

    i think the interior is nt tht gud…..see the steering,plastic n cabin seems cheap……whts ur say

    othr thn tht the suv is god bang for the buck..

    • fas August 21, 2011, 1:27 am

      Hritik, yes interiors quality not that good but then, its their first attempt and the Force One is almost half the price of the similar sized SUVs.

  • shinu August 21, 2011, 12:51 am

    superb…..reasonable price …..good luck

  • Madhav August 22, 2011, 10:14 pm

    I am baffled!
    The pictures read 4×4… but review says 4×2???

    Great pricing! Looks like a Ford Endaevour!
    Very good first attempt from Force! Hope they build upon it.
    A car of this size should have come with ABS… Cruise would have followed later! IMHO.

    Happy to see Indian companies giving hard times to outsiders.
    Now, the Quality and After Sales Service MATTERS!

    • fas August 23, 2011, 12:30 am

      Madhav, which picture says 4×4. All pictures are named Force One SUV followed by a number.

  • ed August 23, 2011, 2:34 pm

    AWESOME!!AWESOME!!AWESOME Effort by Force motors I’m sure they will do decent numbers main confidence giving point is the engine & Gear box being from merc…Wat more to say :)


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