Ford India is very serious about the Indian market and they will reiterate the fact on 16th February 2012, when the American automaker will open 45 dealerships in India on a single day. A Ford official has confirmed the same to us but says there is no launch around the corner and this dealership expansion drive is part of Ford’s commitment to the Indian market. In 2010, Ford opened 28 new dealerships on a single day, which was done on the back drop of the Figo’s launch in the country.
Ford has understood that service plays a vital role in the success of a car and thus is undertaking activities to ensure customer satisfaction post purchase. Opening 45 new dealerships is no mean feat, considering some automakers in India have less than 50 dealerships. The Ford EcoSport is said to be a Figo in the compact SUV segment and thus Ford needs more access points to customers. Will The EcoSport do what the Figo did? If they price it right, it surely will!
Loading ...
{ 10 comments… read them below or add one }
Omg I think Figo and fiesta changed their paint job
Sidd, those are not real cars but models which were displayed on the wall and roof at the 2012 Auto Expo.
How many dealers will have Service Centers as well?
Sushrut, we can confirm that once Ford announces the dealerships.
It is a good move by Ford, as the existing dealers have monopoly in the current market. New dealers will bring in more competition and hopefully better service to customers.
Ford service is still pricey contrary to what Ford claims… Recently got the 2 side doors and bumper painted since it shad a few scratches, it cost me rs 13,000. A clutch overhaul, front discs and pads replacement cost me 23,000.
Shib, which car was this? The Fiesta Classic?
Fiesta 1.6S, Purchased 2009, ~35k kms
Even though Figo and Fiesta (Classic) share many parts, the service cost for the same part (painting charges, dent correction, etc) is quite high for Fiesta. The high charges are probably due to the premium owners pay over the Figo.
Remesh, that is surprising because price of the parts have come down drastically after Figo launch.