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Ford EcoSport Is Under 4 Meters!


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The hottest topic in the Indian auto-sphere is undoubtedly the Ford EcoSport. The American automaker plans to put the EcoSport on Indian roads later this year and has already revealed the production version of the much awaited compact SUV. After some bit of confusion on the length of the EcoSport, Ford has finally given a confirmation that the EcoSport is under 4-meters in length. Being under 4-meters in length will give the EcoSport a very big advantage of pricing.

Under 4-meter cars being taxed much lesser will result in the Ford EcoSport being priced very aggressively. With the recent hike in excise duty, the sub 4-meter EcoSport will ensure that Ford dealers become an extremely busy bunch. We can safely expect prices to start under Rs. 7 lakhs for the base EcoSport, while the top end diesel should retail below Rs. 10 lakhs (on-road estimates). Both the 1.0-litre EcoBoost and 1.5-litre TDCi engines come under the Indian governments small car classification.

Renault will be bringing in the EcoSport’s biggest competitor in the form of the Duster. The Renault Duster is not a sub 4-meter SUV, which means the EcoSport will be cheaper. Could Renault also trim the Duster’s body to take advantage of the lower excise duties? It could be very much possible as the French automaker has abruptly postponed the launch of the Renault Duster from June to October 2012. The battle of the compact SUVs heat up this festive season and both are likely to emerge as winners.

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  • satish

    hi , really??
    coudnt believe…
    u guys are the first ones who revealed………..

    thats so hot news………

    • Faisal

      Thanks Satish ;-)

  • Sushrut

    Knowing Ford and their pricing strategy, I doubt if they will get it right the first time. Figo is the only product which they have priced right and that too because Figo is a dated car (no offence to Figo owners) and no one will pay a premium for it. Otherwise Ford has messed up with all other products.

    • Faisal

      Sushrut, Ford is really very eager with the EcoSport. They have told the dealers too that the pricing would in similar style as the Figo’s.

  • Faisal

    Hari, that image was posted just to give a rough idea of how the interiors for the Indian version will look.

  • Ganesh babu

    True Sushrut, Availing of the sub 4m tax sop is nice but its upto the manuf whether to pass the benefit to us or not. ;)

    Going by the avaricious pricing of the new fiesta during launch and more so, not introducing the ecoboost engine in it 1st, Ford seems to be in a cost recovery mood by introducing the ecoboost engine in the ecosport 1st.

    So my 2 cents on the topic would be not to expect prices in the region of 7 to 8 lakhs for the ecosport.

    • Faisal

      Ganesh, Ford wants to compete with Maruti’s Ertiga so we can expect pricing to be very aggressive indeed.

  • Gagandeep Singh

    Awesome Car with spectacular features. Simply loving it.