The much awaited sub 4-metre Ford EcoSport is about to launch in a few weeks time and our sources inform us that the company will soon be conducting dealer training for the EcoSport. Ford India was caught updating its website recently and we believe the launch will take place in February. Ford will promote the EcoSport via ‘Urban Discoveries’ campaign, which is similar to Figo’s Discover drive promotion campaign. Ford has launched the EcoSport in the international market and the baby SUV is churning out good volumes.
The Ford EcoSport will be launched in India with a compact 1.0-litre EcoBoost turbocharged petrol engine responsible for producing a maximum power output of 120 BHP and a peak torque figure of 170 Nm. The TDCi 1.5-litre diesel engine from the Fiesta, churning out a maximum power output of 90 BHP and 200 Nm of peak torque will be offered as well. The EcoSport will be coupled to a 6-speed PowerShift automatic transmission (petrol only) and a 5-speed manual transmission.
The Ford EcoSport will come well-equipped with features including keyless entry with push button start, SYNC system that connects your phone with Bluetooth (to sync music, contacts, messages and more), ABS, ESP, Hill Launch Assist, front and rear airbags and much more. The EcoSport will be playing in the Indian market with rivals like Mahindra Quanto and Renault Duster. Being a sub 4-metre car, we expect the EcoSport to be launched with a price range of Rs. 7-10 lakhs.
Website Screenshot Source – Team-BHP