Ford had announced eight new models for India by 2015, one of which (the all new Fiesta) has already been launched. This leaves us with seven models in the next three years, few of which are certain (Focus, Mondeo, Fiesta Hatchback). Ford has clearly mentioned that they plan to expand market share by launching new models which will help them increase their sales. Cars like the Mondeo will not contribute much to Ford’s India operations and thus the company plans to launch vehicles on the Figo and Fiesta platform. The Ford EcoSport is scheduled to arrive in India early next year and can do to the compact SUV segment, what the Figo did to the compact car segment.
The Ford EcoSport is a compact SUV, which is built to a price. It largely uses components from the Fiesta and is based on the same platform. The EcoSport was first launched in 2004 and is a huge suceess in Argentina, Brazil, Mexico and Venezuela. The EcoSport’s main competitors are the Fiat Palio Weekend/Adventure and Volkswagen CrossFox in the abovementioned markets. However in India, the EcoSport will battle it out with the Renault Duster. The car features front-wheel drive and will feature the 1.5-liter DuraTorq engine from the new Fiesta, producing 90 BHP of power and 204 Nm of torque. This diesel motor is high on efficiency and should return decent mileage on the EcoSport. If Ford prices the EcoSport around Rs. 8 lakhs, they will successfully be able to do a Figo in the compact SUV segment.
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{ 11 comments… read them below or add one }
outdated, will not work with current competition like xuv, merlin
agree totally agree…
but d price tag will play KEY ROLE…
Fiesta classic has a 1.6L 110ps engine naa ??
Hunky, we are talking about the new Fiesta diesel which has a 1.5-liter engine. Also Fiesta Classic has 100 PS engine.
This will be huge success for Ford in India if they price it very well alike Figo. If they go wrong in Pricing this car will also the same fate like new Fiesta. What a pathetic pricing of new Fiesta.
I think this will work if they launch a base variant with the least minimum features at around 5.5-6 lakhs and then move up with the features in other variants to say Rs. 8 Lakhs. Just like how Nissan did with its Sunny. Totally took the other segment players by surprise.
Is it just me who finds this ugly?
well good product but , the pricing shall be the key defining factor here , so lets see what ford india has to offer , i feel fiesta is over priced will loose client base in the long run , if they dont do a correction well look wise ford eco sport looks impressive and can be the car for people who dreamt of owning a honda crv , this product i feel can give the same feel , thumbs up guys
If the Ford SUV get priced by the sensible team that priced Figo, then they have a chance. If the d*$#heads who priced the New Fiesta, then, well, we know what will be the story!! Remember Ford, you have to price your product less offering more features. You are no Japanese or European!!
You must remember that Ford is the father of American Muscle Cars. So in a way Ford is no Japanese or European, just better.
Then again, pricing is what matters the most here in India. And Ford should better remember that, for their own Good.