With more than 25,000 sales bookings registered since its launch in March, the Ford Figo has cemented its reputation as one of India’s most in demand new cars. Targeting more than 70% of the country’s prospective new vehicle buyers, the popular Figo has helped drive growth in all markets (Tier I, II and III) across India. Based on the number of queries recorded by dealers nationwide and showroom visitors, the second half of the year looks equally promising.
“Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo’s remarkable rise and rise in popularity among Indian consumers,” said Michael Boneham, president and managing director, Ford India. “Figo’s success has exceeded expectations in terms of sales and target markets. Our debut compact car offering is being very well received by a wide range of customers and this response has been instrumental in our efforts to increase market share,” he added.
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July 15, 2010 at 8:51 pm
Ford Figo shares the same old platform of the Fiesta. It also shares the same engine. I think this vehicle will also fizzle out like the Ikon and Fiesta which initially sold well but later have failed to gain volumes. This can be attributed to the quality of the parts which fail quickly like to AC compressor the AC fan and also problems with the engine, which I and also my cousin have faced, and also the exuberant cost of spared which is again a turn off.
So what ever may be the cost of spares incl Filters will be same as Feista which will be quite costly except the body parts and cost of servicing. Once people realise this then sales will start to tumble.