Ford India plans to discontinue the Fusion. The Fusion really never took off and has had poor sales. When it was launched in 2004, expensive hatch backs really didn’t sell. Ford did resort to many price cuts to push the car, even trimming it under 4 meters in order to get excise benefits. But all that in vain because it really didn’t as much as Ford thought it would.
“We will eventually phase it out due to poor sales,” Michael Boneham, president and MD of Ford India said.
We thought the lack of diesel engine was the reason for the Fusion not to sell, but then Ford introduced the fantatic Fiesta Duratorq engine. The diesel engine really didn’t fire the sales. One of the reasons for the Fusion to be a slow moving car out of Ford’s stockyard was the high pricing and bland styling.
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November 17th, 2008 at 11:24 am
Hopefully Ford will learn their lessons. Not too many cars which are overpriced initially will respond to price cuts ….
November 17th, 2008 at 1:42 pm
You are right Sumit, added to that Ford cars are known for high maintenance.
November 23rd, 2008 at 1:30 pm
The concept of Fusion (fusion of sedan & SUV) was good. but ford culd not cash on may be bcz it is styling & price. i think Ford should look at reinventing Fusion. i saw hybrid fusion displayed in LA auto show. it looks stunning. may be styling of that sort in india with competitive pricing would work better for ford.
November 23rd, 2008 at 1:50 pm
Ford won’t find it easy selling the hybrid due to higher costs. Ford should launch a good small car.