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Honda To Launch Maruti Ertigal Rival


Honda Freed MPV

Honda is looking at increase its market share in the Indian market with the launch of new products such as the new Civic and CR-V. These two cars might not bring such an increase in volumes for Honda. The Japanese automaker is working on a compact MPV (codenamed 2NH), which will hit the markets by end-2014. This new MPV will rival Maruti Suzuki’s Ertiga and will be based on the next-generation Jazz platform. It will feature 3-rows of seats and will be a 7-seater.

Honda already has a MPV which it sells in other Asian markets. Known as the Freed, the MPV is based on the current Jazz platform and the upcoming Honda MPV could very well be the next generation Freed. Powering the 2NH would be the City’s 1.5-litre i-VTEC engine, while a 1.4 or 1.6-litre diesel will be offered as well. The diesel engines are currently under development and will also make their way into other Honda cars. The upcoming Honda MPV’s main market would be India and Indonesia, where pricing would be key. Power will come to the front wheels with both 5-speed automatic and CVT gearboxes being offered.

In order to price the 2NH aggressively, Honda will get rid of the sliding doors and replace them with conventional doors. The Jazz platform has excellent packaging and gives making interior room. Thus the new Honda MPV will be very well packaged, offering class leading space and room for passengers. Honda has confirmed that it plans to develop new products on the Brio and Jazz platform. This will help them in reducing the costs of production significantly.

Honda Freed Dashboard

Honda Freed Interiors

Honda Freed

Source – Autocar India

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{ 11 comments… add one }

  • Ganesh babu May 22, 2012, 8:52 am

    Faisal, the dashboard is elegant. Mounting the autobox gear lever on the dashboard is novel. The front row of seats now have the room to accommodate a 3 passenger bench type seat. Suddenly all the fuss about the auto-box is becoming meaningful ;)

    Reply
    • Faisal Khan May 29, 2012, 9:52 pm

      Ganesh, I hope they get the autobox to India at launch.

      Reply
  • Sushrut May 22, 2012, 10:47 am

    The first mover advantage is certainly gone and who knows maybe after 2 yrs some other segment might just prop up and be in demand. Maruti has moved fast and others are at least 2 years away from manufacturing similar cars. And this is coming from Honda who is a pioneer in Market studies and customer feedback’s and product development. Surprising !! nope.. this is the India Market guys :)

    Reply
    • Faisal Khan May 29, 2012, 9:55 pm

      Sushrut, Maruti Suzuki is creating new segments and this is how they survive.

      Reply
  • Ninu May 22, 2012, 11:00 am

    I can’t see any sliding door in this MPV? :O

    Reply
    • Tavleen May 22, 2012, 12:21 pm

      Look at the first picture, you would

      Reply
    • Faisal Khan May 29, 2012, 9:55 pm

      Ninu, the doors you see they do slide.

      Reply
  • nishant m May 22, 2012, 12:11 pm

    Brilliant..The amount of space they have carved is amazing..They have squeezed 7 seater in small MPV without compromising on space all around.Sliding doors help in easy entry/exit but they will be expensive i wouldn’t be surprised if Honda go with conventional doors. Here are some formulas for Honda to succeed..
    1.A diesel(1.4 or 1.6)
    2. Seating options(6,7,8)
    3.Make the car pleasing to look at.
    4. Price competitively and provide class leading features, if all these points are surpassed we could see a volume oriented MPV..Bring it on Honda

    Reply
    • Faisal Khan May 29, 2012, 9:56 pm

      Nishat, yes Honda has done a good thing but pricing will be key.

      Reply
  • Tavleen May 22, 2012, 12:26 pm

    Faisal, If it comes with the Honda Earth dream tech = diesel motor, only then can it beat the ERtiga and of course gets the pricing right too! You know 75% of the Ertiga that Maruti sells are diesel and they command good 5 months of waiting. That said, we still got to see if at all Honda’s core competency lies in diesel or not :-p

    Reply
    • Faisal Khan May 29, 2012, 9:56 pm

      Taveleen, Honda knows that too and will launch diesel. They know diesel is the way to succeed in the Indian market today.

      Reply

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