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Germans Take Notice, Hyundai Considering Genesis For India


2013 Hyundai Genesis Coupe

The luxury car market is dominated by the German trio – Audi, Mercedes-Benz and BMW (in that order) while Jaguar Land Rover and Volvo are fourth and fifth respectively. Now all these companies are known to be a bit expensive on the pocket as far as maintenance goes, but when you buy a car of that price, seldom do you crib about the service costs. However if you are the kind who thinks multiple times about cost of ownership, you will soon have an option. Hyundai is considering the launch of the Genesis sedan in India, German teutons take notice.

Hyundai has really come up well as an automaker. From hatchback to high-end luxury cars, Hyundai is doing it all today, which has made Volkswagen very worried. Today Hyundai is the fourth largest car maker in the world by volumes and with the current progress, it’s not long before it displaces Volkswagen, GM and Toyota for the top spot. The Hyundai Genesis was launched in 2008 and competes with the BMW 5-Series, Mercedes E-Class, Audi A6 and Jaguar XF. It is a vehicle Hyundai specifically made to rival European luxury car makers.

Hyundai showcased the Genesis coupe at the 2010 Auto Expo. If launched in India, the Genesis sedan is expected to be priced around Rs. 35 lakhs which is good value when you consider the features on offer. Equipment on the vehicle includes ESC, electronic active head restraints, 8 airbags, day time running lights, puddle lamps, heated rear seats with console controls, rear view camera, DVD navigation system, 8-inch touch screen Driver Information System (has a 64 GB SSD for storing multimedia) and lane departure warning system to name a few. But what is even more interesting are the engines powering the Genesis.

Hyundai has two petrol engines on offer on the Genesis sedan. A 3.8-litre V6 GDI engine which produces 333 HP of power and 394 Nm of torque. The second engine is a 5.0-litre Tau V8 unit which produces 429 HP of power and 510 Nm of torque, offered on the R-Spec model. Both these engines are mated to an 8-speed automatic gearbox with SHIFTRONIC. Power is fed to the rear wheels.

Hyundai just needs to plonk in a diesel engine into the Genesis and manufacture the car in India to make it an instant success. Do you think people will opt for the Hyundai Genesis over cars which carry a more exotic badge?

Hyundai Genesis Sedan India

2013 Hyundai Genesis Interior

Hyundai Genesis Rear Seat

2013-Hyundai-Genesis-India

2013 Hyundai Genesis Sedan

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  • anwar

    no,
    just need to see what happened to suzuki kizashi.
    for a car to compete with the established german brands, it needs to be twice as good as already exceptionally good germans.

    • Man

      Kizashi at the size of Corolla, pitched against Accord….Failed…….Genisis is different and well established in the US….It’s really good…..but….Indian luxury cars are driven by diesel engines, I don’t know how Hyundai manages…!!

  • sandeep

    Yes i think it can work well as Hyundai have many dealerships and great aftersales services. and plus if it have a diesel engine and cheaper price than its competitor it can work. but i think if it is launched here we would get the nextgen as the next gen is going to be unveiled nextyear. the Sonata is now not selling good as it don’t have a Diesel engine. they need to launch a diesel Sonata too and quick than it will also sell well

  • Farhan

    I remember 6 years ago hyundai was internationally know as a cheap car manufacturer , but now i would happily chose a hyundai Genesis or hyundai Centennial over Mercedes or BMW . Hyundai gives amazing value for money and if the car is locally manufactured it would be a great success in India.

  • Ben

    what a joke, a 3.8L and 5L , that too petrol engines for Indian market. I think it can hardly give a mileage of 1kmpl. if a rich man buys it, he will be a pauper by next month. these kind of segment jumping is not healthy for hyundai. a Jack of all will be a master of none. now that is the case with Hyundai.

    • borntechie

      Rightly said Ben

  • Pratyush

    Hyundai has gone a big step n it might have succeeded globally with this product. But in India it won’t be doing wonders.Hyundai is value for money brand in India as they do give lists of features at a competitive price but the dynamics and build quality of these cars are far below than the Germans,Steering wheel in most of their cars still feels disconnected,also their cars(Like Verna) don’t have the high speed stability as compared to German Rivals(Like Vento) .

  • karan

    Nobody is going to buy a Hyundai sedan over BMW AUDI or Merc at this price point. Genesis coupe on the other hand could be the car everyone is waiting for, if priced right.

  • kk

    I can safely say this idea will not work in our country….people here who are looking to shell out so much money for a car give immense importance to status…….and not the after sales service…they all want a car that stands out of the crowd and give them a special identity….

  • Rohan

    Genesis might just click, if it gets the 2.2L diesel of Santa Fe and undercuts the price of its cheapest competitor (520d) by 10% at least. I have read many US reviews which say that this car easily passes off as a Mercedes to a regular joe, due to the absence of any Hyundai badge on it.