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Mahindra Customizes Bolero With Attitude


“Bolero Attitude” Concept is built on the Mahindra Bolero platform. The base vehicle – Bolero VLX is powered by the 97hp CRDe engine and is a 2WD variant. However, the “Bolero Attitude” Concept can be built on any of the Bolero variants. The “Bolero Attitude” Concept is also available to Customers who already are proud owners of the Mahindra Bolero vehicle. The Customized component would remain the same for these vehicles as well. The company would only need to run a health check on the condition of the vehicle as regards the bodyline and the mechanicals & the necessary upgrades for refurbishing would be at an extra cost.


Exteriors : -

* Body modification to convert a 5 door to a 2 door
* Modified front bumper
* Custom made headlamp bezel
* Styled front grill
* Bumper mounted towing rings
* Halogen Projector lamps
* Xenon projector lamps
* Auxiliary lamps mounted on rear roll cage
* Bonnet scoop
* Snorkel
* Body claddings
* Wheel arches with allen head studs
* Alloy wheels
* Motorized ORVM
* Custom made driver & co-driver door glass
* Restyled “B” pillar bezel
* Side guards with checkered inset step ins
* Custom made triple pipe rear roll cage in Stainless steel
* Modified tail lamp with bezel
* Custom built rear bumper
* Bumper mounted lamps
* Rear towing hook
* Jerry cans on tail gate
* Motorized antenna on tail gate
* Cargo bay mounted spare wheel behind driver
* Cargo cover in see through canopy
* Body mounted Pick axe & spade
* Roof marker lamps
* Rear auxiliary lamp connected to the reverse gear
* Brake caliper custom painting
* Stainless steel mesh inside grills & bezels
* Twin exhausts
* Rear number plate bezel


Interiors : -

* Motorized Sunroof assembly
* Xylo Driver & co-driver seats
* Leather upholstery in black with orange stitch
* Interiors in a combo of black with orange
* Modified dash with round A/C vents with chrome rings
* Dash bezels in matt orange finish
* Door trims in black with orange tint
* Cargo bay treatment
* Color coded Instrument cluster in black & orange
* Ipod docking station – Harmenn Karden
* MP3 player with Bluetooth
* Black inner linings for all interior trims
* Custom made matts
* Black carpet
* Moulded Pillar claddings
* Puddle lamps
* Reading lamp
* Roof lamps
* Moulded sunvisors with illuminated vanity mirror
* Motorized ORVM


Total Cost – Rs. 4,50,000/- taxes as applicable would be extra (this is post registration & over and above the cost of the vehicle).


The following is the Order Flow : -

* Customer registers & insures the Mahindra Bolero (any version) from the Local Dealership
* Customer would pay a DD favouring M/s. NBS International Ltd, Mumbai for the Customization component
* Post registration & insurance, the vehicle is sent to Mahindra Towers, Worli, Mumbai for the Customization to be carried out
* The Customization process would take approximately 45 to 60 working days from the time we receive the base vehicle at Mahindra Towers
* Post Customization, the Customized vehicle will be sent back to the AO for final delivery to the Customer


Kindly note the following key elements as well : -

* Pricing does not include the movement of the registered & insured vehicle to and fro from the Customer / Dealer Location. Any incidence during the transit would be borne by the Customer
* Pricing does not include the transit insurance of the same. This is to be borne by the Customer
* There is no technical change in the vehicle – hence, the same vehicle warranty would stand
* Customization has been done to the effect of only aesthetic changes and we will provide a 6 month manufacturing warranty for the same
* All concepts are hand crafted and could vary from variant to variant


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{ 19 comments… add one }

  • Sumit October 5, 2010, 5:11 pm

    What is Mahindra trying to become? Some sort of fleecing company or what? This thing should be sold as an extra variant and Mahindra should build it as it is if they have somewhat sense.

    • Sudheer November 30, 2012, 3:06 pm

      Hi Sumit, if they launch new, they’ll have to pay all sorts of duties and levies and to avoid all those hitches, normally the manufacturers will build on the same platform/chassis with an additional name embossed on it. It’s also the time and money factors that influences such decisions to go on existing platforms/chassis (for e.g., Renault and Nissan are the same group companies and all their models and makes are built on a common designed chassis/platforms. only the brand name changes).

  • sreekanth October 6, 2010, 7:52 am

    wat is the cost of the vehical?

    and from when it will be available in indian market

  • deep October 8, 2010, 8:58 pm

    Didn’t expect it from a branded name like Mahindra,shame on u!!!!!!!!!this is not April n we r nt fools.
    Atleast they could hv launched it as another variant of their brand,

  • manveer November 8, 2010, 8:43 pm

    what is price o f this machine gooooooood

  • manveer November 8, 2010, 8:45 pm

    I love very much bolero attitude….great mahindra

  • manveer November 8, 2010, 8:46 pm

    very veryyyyyyyyyyyyyyyyyyyyyyy good job by MAHINDRA

  • sachin kadam January 18, 2011, 5:32 pm

    plz send to me mahindra bolero attitude prize and feature and seating capicity in this id

  • ravi January 18, 2011, 9:36 pm

    Fantastic design. I would like to book one immedaitely. Please send all the details for a new bolero customization. Thanks Mahindra!

  • Ran Vijay April 10, 2011, 10:58 pm

    i want to modify my bolero with some fittings like exteriors and some interiors for comfort.. what should i do..

  • Adi August 7, 2011, 12:31 am

    guys the car looks more better than a range rover. If any one from mahindra is reading this launch this great machinc as one of your own you can definely win the indian market and may be abroad.

  • vikas sharma October 22, 2011, 11:09 pm

    nice jeep sir ji v good good lak mahindra & mahindra

  • Rakesh Pillai May 12, 2012, 8:35 pm

    It is so good to see that interiors can be redesigned by Mahindra!!! :)

  • surendra panna May 27, 2012, 3:05 pm

    mast and jhakaaaaaaaaaaaaas

  • Sudheer November 30, 2012, 3:10 pm

    Mahindra’s have very good role to play in the future automobile market. their concepts are appealing and acceptable to the auto lovers. they’re unlike other Indian auto manufacturers. Till today, none other diesel engine manufacturers could beat them in India. I am a fan of their vehicles (be it a Jeep, MUV or SUV).

  • Saurabh January 8, 2013, 2:34 am

    Can bolero slx can be converted to Inpira model

  • edgar July 23, 2013, 6:28 pm

    Hi How can we get a price for such a modified Bolero, And can we in SA order one from these Guys
    Can anyone help us with some information

  • ABC November 20, 2013, 2:33 pm

    I don’t who is managing this this bogus website “www.motorbeam” many people have asked for the price and other details but this admin who is sleeping from long time have not got the time to reply .
    Very unprofessional – Even my question is the same ” what is the price and how we can book this car”

  • Kedar November 20, 2013, 2:54 pm


    Please visit for more information.

    First you need to buy a standard/Reguler Bolero from Mahindra and then send it to Customisation department of Mahindra.

    Modification price would be around Rs. 2 lakh appx depends what mods/which model you want.

    Fill Contact us form on and Mahindra will get back to you.


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