Mahindra Hummer

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General Motors Corp is in talks with Indian automaker Mahindra & Mahindra to sell its iconic Hummer brand, sources familiar with the matter said.

GM is also in talks with a Russian automaker and a Chinese automaker to sell the brand, the sources said. GM, which has said it will try to raise up to $4 billion in asset sales, has also hired consultants and investment bankers to review the Chinese market for potential buyers of any GM assets, one of the sources said.