Global Vehicles USA, the distributor for Indian auto maker Mahindra & Mahindra is in the process of launching Mahindras first vehicles in the United States. Beginning later this year, Global Vehicles will launch two- and four-door diesel-powered pickup trucks, in both two-wheel and four-wheel-drive versions. These are rugged vehicles, compact in size with the payload and towing capacity of larger pickups, with the fuel economy of a small automobile. About a year later, a diesel-powered SUV, with similar characteristics, will follow the pickup.
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March 14, 2009 at 1:01 am
Ok- I don’t know why people are continuing to push the issue of selling SUV type vehicles (let alone vehicles at all) in the United States. Have you seen what our economy looks like? I am only too sure that the last thing on people’s minds is purchasing a new vehicle…
September 12, 2009 at 7:14 am
Considering the economies’ current condition, this is actually exactly whats’ needed. A simple, reliable, fuel efficient truck. No silly gadgets, no heated leather seats. A pure utility truck that is economical to operate.
Perfect for your local repair man, delivery man, courier, park ranger, small farmer, or small business man.
The Big 3s’ offerings are too feature laden. They’re over engineered and over competitive. You don’t really need an F-350 unless you’re towing a yacht or a 40 foot RV. Many people just want something capable of packing items that are marginally too big to stick in their trunk. Things like home appliances, table saws, lawn mowers, etc. A radio and some A/C is nice, but other then that, a bed and some cargo straps are all they really need.
As far as selling in America goes, the recession is pretty much global right now, and they’ve probably been planning for a US release since the crisis hit, (I’d say 07 or 08 at the latest.) You can’t make money if you don’t take risks.