Land Rover introduced the fourth generation Range Rover at the 2012 Paris Motor Show and it became a success overnight. The new Range Rover is a perfect blend of luxury, practicality and class. The 2013 Range Rover went on sale from December 2012 in the U.S.A. and with an overwhelming response from customers, the dealerships are now sold out of the new beast with a waiting period of 6 to 12 months. According to the company, the demand for the new Range Rover is tight from all over the world and not only the States.
With limited number of supplies, Land Rover has decided not to bring the base model costing $83,545 (Rs. 44.87 lakhs) for the North American market for the time being and instead start from the $88,545 (Rs. 47.56 lakhs) HSE model to higher trims including Supercharged and Autobiography variants. This move was taken keeping in mind the buying patterns of the customers. Most of the buyers skipped the base model of the previous generation model and opted for higher trims offering more features. Despite limited supplies, Land Rover expects a significant increase of units in the sales chart over the last year.
Read The 2013 Range Rover Review
The new Range Rover comes with two different engines in India, the 4.4-litre TDV8 diesel engine with 339 PS of power output and the 5.0-litre Supercharged V8 petrol engine churning out a massive 510 PS of power output, all mated to an 8-speed ZF automatic transmission. A 3.6-litre TDV6 diesel engine producing 258 PS of power output will join the Range Rover line-up in India later this year. The hyper SUV comes with an unending list of features and is customizable to a great extent. In the Indian market, the fourth generation Range Rover comes with a starting price of Rs. 1.72 crores (ex-showroom Delhi).
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Rohan February 14, 2013 at 2:15 pm
does this mean that Range Rover costs nearly 4 times more in India than it costs in US? Usually the CBUs cost twice as much here as they cost in US or Europe, due to heavy taxes. But 4 times more! That’s greed! No?
Kedar February 14, 2013 at 2:35 pm
Point noted Rohan.
Ariz can you please throw some lights on this point.
Faisal Khan February 14, 2013 at 7:31 pm
Rohan, yes it does cost four times!
dangerdaya February 14, 2013 at 9:52 pm
but what’s the reason behind it?
if one goes to US from INDIA under any visa and tries to buy this car straight away, will he be allowed to do so. if allowed, Consider he lives there for a fortnight in a rented house. how the registration process is done?
is he allowed to take this car with him as his personal property? or export it to someone else in india as a gift or a prize? what duty would be applied then? will it be double or quadruple?
hope someone has some answers.
Faisal Khan February 15, 2013 at 12:05 am
Dangerdaya, reasons could be many including higher profit on the model, import duties, investment into marketing, etc.
You can’t bring a left hand drive vehicle to India. You can get into transfer of residence provided you have been there for a certain number of years.
No One February 14, 2013 at 10:45 pm
Coming back to the original point..
We Indians are used to waiting..
P220 DTS-i, a simple 80k bike, came with 3 months waiting when launched.. RE, really nightmare for many owners with electrical of Fi and engine issues (siege) comes with 3 to 8 months of wait depending on model..
Swift and Dzire, even though there are so many better cars available, (naming, Punto, Fiesta Classic, Figo) continues to be in 8 months waiting for last 3 years ????
XUV / and so many other models..
We are used to waiting, whats the big deal ??
Faisal Khan February 15, 2013 at 12:04 am
No One, the new Range Rover does not have waiting in India, but only overseas.
No One February 14, 2013 at 10:46 pm
Here in India, Golden rule is that unless you are not late in a meeting, you are not important.. We are always used to this waiting funda
S Pani February 15, 2013 at 8:32 am
Profit margins may be higher than in other countries, but I dont think that is the major contributor.
The major contributor here is the taxes. Of the total price of a high end imported car like the Range Rover, almost half of it goes away in taxes. Just the sales tax on a Range Rover in India will be higher than the price of quite a few cars.
From a 2crore price tag of a 5L Autobiography version, about 70-80L will go away in taxes for India, some more in taxes for the UK, and some more for transportation costs. I would imagine the company gets about 75L out of the two crores total price in India.
Then another thing is, when a country imports smaller volumes like India, I think Land Rover reduces the large number of customizations offered. Instead they put on a lot of stuff as standard for India, which would have been optional for other countries. And in a high end car, options can increase prices quite a good bit. Not to mention, of the six variants of the new Range Rover, we are presently only getting the top three.
antony February 15, 2013 at 12:01 pm
With CBUs selling limited number, the dealer has to make sure he has atleast bare essential parts available at all times for a quick service. No one likes to leave thier car waiting for parts to be flown in. For expensive cars like the RR, maintaining this inventry costs a bomb(both for dealer and manufacturer). This too will factor in ever so slightly in pricing and margin.