The Tata Aria is easily the best vehicle to have rolled out from any Tata Motors’ facility but the car has not managed to put the sales chart on fire. Post the poor show by the 4-wheel drive version, Tata Motors launched the 2-wheel drive version of the Aria, which showed improved response from buyers. But after the Mahindra XUV500 was launched, sales of the Aria have taken yet another dip. To push the Aria, Tata dealers are now offering a discount of Rs. 2 lakhs (cash discount of Rs. 1.6 lakhs and Rs. 40,000/- exchange bonus). However this discount won’t stay for long as it is valid for the month of December only and since car sales are usually poor in this month (most buyers want a new model year vehicle for better resale).
The Tata Aria is powered by a 2179 cc, DICOR motor which produces 140 BHP of peak power at 4000 RPM and 320 Nm of peak torque at 1700 RPM. The Aria is loaded with features and comes in a host of variants (both 2-wheel and 4-wheel drive). Although the quality is extremely good for a Tata vehicle, our readers believe that the lack of a eye-catching design and aggressive pricing has led to them not consider the Aria. If Tata Motors re-positions the Aria and makes this discounted pricing an official price cut (the base Aria costs Rs. 9.99 lakhs with the discounts), this crossover will certainly start to attract more buyers.
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{ 6 comments… read them below or add one }
I have a strong feeling that the vehicles that are sold with this massive discount price will be marked in the service tracking application and whenvere that vehicle comes in for service.. special pricing for spare and himna labour will be applied to recover the discount whatever the company offered.
Any thoughts?
Rajan, well I doubt any dealer will be able to track and what price that particular car was sold.
Good to know that Faz. Maruti uses central DB to store all service history of teh maruti vehicles. With taht its easily doable. But still its a wild thought LOL
Rajan, but wouldn’t charging higher price for spares be unethical?
Even with 2 lakh discount Aria is not enticing to me. I personally dont like the looks from all angles. The sense of pride is completely missing with teh Aria. Interiors look plush though. Tata designers dont have taste. Tata should bring in some young blood in their design team.
@Rajan, what makes you think that TATA team is not young. Who do you think was behind Nano design? Just because top management is not young does not mean even designers are old. Do you like maruti cars? propably you do.. think twice and you will start hating the designs and interiors of these cars (with some exceptions) which are dated and some are even 5 yrs to 10 yrs old. But still we all like to buy Maruti cars. Its a perception which is difficult to change.