Tata Motors has made it very clear that the company will not be entering the D-segment anytime in the near future. In the 1990′s, Tata Motors (then TELCO), had showcased the Magna Concept, which never got the light of the day. The recent Prima Concept, which was showcased for the first time at the 2009 Geneva Motor Show (also came to the 2010 Auto Expo) got people’s hopes high that Tata Motors was planning to enter the upper end of the C-segment or lower D-segment. However after launching the Aria, the company has realized its very difficult to sell an expensive vehicle as customers tend to be very brand conscious at those price levels.
If Tata Motors went ahead with the production of the Prima, it would have to compete with cars like the Honda Civic, Toyota Corolla, Skoda Laura, Renault Fluence and Chevrolet Cruze. This would not be easy considering Tata vehicles are known for value for money and not comfort or luxury . The Indigo Manza is the most expensive sedan on sale from Tata Motors, which utilizes technology from FIAT, including the engine and transmission. For the Prima, Tata Motors would need to develop their own engines (refinement could be an issue) or source it for another manufacturer, resulting in increased costs.
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January 18, 2012 at 2:59 pm
well designed though taken some cues from Aston Martin at front and BMW from the rear.
January 19, 2012 at 12:54 am
Tata is tryin to copy the design from their own companies car from Jaguar…
Rear design is look like as Jaguar XF..
January 20, 2012 at 10:29 am
Thats a smart move as u wont get into an CopyCat entanglement!
Finally, its the home market which gets improved features, copied from Jag!
January 24, 2012 at 8:42 pm
This car would steal the show and ditch its competitors if they could put in Manza’s specs with an engine with a little more bhp and sell it for 7.5-8 lakhs.
January 24, 2012 at 11:53 pm
Anoop, this would be around Rs. 10 lakhs if put into production. The Manza costs around Rs. 7.5 lakhs already!