Volkswagen has started promotion of the recently launched Polo via a innovative medium, the skies. The company has started an ad campaign featuring a Polo banner on a helicopter. The chopper will do the rounds in Mumbai and spread awareness about the recently launched Polo. The cream banner features a red Volkswagen Polo and was spotted by us yesterday. Unfortunately the glaring sun was too harsh for our camera lens to snap any sort of image. The company also had a huge 10+ page advertisement of the Polo in the TOI.
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March 10, 2010 at 2:48 pm
Could u pls tell me on what date was this 10+ page ad in the TOI!
March 10, 2010 at 11:47 pm
Harshad, it was day before yesterday.
March 12, 2010 at 2:01 pm
thx, i chked it yest, the ad was pretty different, with the POLO cutout on all pages, nice!