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Harley Davidson

Harley DavidsonHarley-Davidson was founded in 1903 in America. The company produces cruiser motorcycles which have a cult following worldwide. Harley-Davidson is a very strong brand and is betting big on emerging markets like India. Harley-Davidson entered the Indian market in 2010 offering products via the CBU route initially. However Harley-Davidson was quick to realize market demand for their motorcycles and started locally assembling a few bikes, which have got them very good market share. Currently Harley-Davidson is the leader in the premium motorcycle segment in India and its product range in the country starts with the SuperLow. Harley-Davidson has 12 motorcycles on sale in India, priced between Rs. 5.71 lakhs to Rs. 32 lakhs.

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