Mahindra 2Wheelers

Mahindra 2-WheelersMahindra 2-Wheelers is a two-wheeler department of Mahindra & Mahindra that was founded in the year 2008. Mahindra 2-Wheelers has a manufacturing facility at Pithampur, near Indore, Madhya Pradesh. The Indian two-wheeler manufacturer also has its own research and development unit, which is situated in Chinchwad, Pune. Mahindra 2-Wheelers has both scooters and motorcycles in its product portfolio such as Rodeo, Duro, Flyte, Kine, Pantero and Centuro. Mahindra is betting big for its two-wheeler department with an aggressive product plan that includes frugal commuter bikes, stylish scooters and performance oriented motorcycles. Mahindra 2-Wheelers is known for offering segment leading features and aggressive pricing.

Mahindra 2-Wheelers Comes Up With Rs. 75 Crore Ad Campaign

Mahindra has come up with a new ad campaign for its two-wheeler business. A total of Rs. 75 crores will be spent on the campaign within a span of two months. If there’s one company which has been at the bottom of the two-wheeler sales charts, it will be Mahindra. In this business since seven […]

Mahindra’s New Ad Compares 2-Wheelers With Cars [Video]

Mahindra is going on the offensive with the Centuro motorcycle and Gusto scooter by comparing the two with cars. Their new ad equates the features and advantages of Mahindra two-wheelers over traditional cars. Mahindra has never really got going in the two-wheeler segment as compared to the success of other manufacturers in the commuter segment including the […]

Mahindra To Launch Peugeot Scooters, Makes New Ad Campaign

Mahindra will be launching Peugeot scooters in India in the near future. The scooters were displayed at the recently held dealers conference in Mumbai. The scooter segment in India is the one which has seen exponential growth in the recent years. The convenience of no gearshifts makes them easy to ride and a boon for […]

Peugeot Metropolis Could Be Launched In India

Mahindra is planning to get the Metropolis three-wheeler scooter to India and could offer it with smaller capacity engine to keep costs down and price the model competitively. Mahindra seems to be very serious about bringing its recently acquired Peugeot Scooters to the Indian market. While one would expect the automaker to bring the more […]

Mahindra Arro Caught Testing In India, Launch Soon?

The Mahindra Arro which is exported to the country of Uganda, has been caught testing in India. The bike may make it to Indian showrooms in the near future. Whenever a topic with regards to Mahindra’s two-wheeler division comes to light, images of the ever-so-testing Mojo flashes across all our minds. The company which is currently […]

Mahindra 2-Wheeler Sales Drop, Will Upcoming Mojo Help In Any Way?

Despite a mass market portfolio, Mahindra has fallen short of its goals retailing only half of the expected numbers. The Mojo could come as a saving grace for the manufacturer. Having taken over Kinetic Motors, Mahindra 2-Wheelers has been trying to break even in the Indian two-wheeler market but only to find itself failing every […]

Mahindra Imports 6 Peugeot Scooters In India

Mahindra could launch certain Peugeot scooters that suit the Indian market or manufacture and export the models from the country in the future. Mahindra 2-Wheelers recently completed all formalities of the 51 percent acquisition in Peugeot Scooters. The Indian auto giant has also invested Rs. 114 crores to finance the projects that will be developed […]

Mahindra Successfully Acquires 51% Stake In Peugeot Motorcycles

Mahindra 2-Wheelers has invested 15 million Euros into Peugeot Motorcycles that will be used to finance projects implemented through the partnership. First announced in October last year, Mahindra 2-Wheelers has officially completed all the necessary formalities for the 28 million Euro acquisition of 51 percent stake in Peugeot Motorcycles. The acquisition was completed in a […]

Mahindra Plans To Launch 150cc Power Scooter

The upcoming 150cc power scooter could give Mahindra the first mover advantage in the yet to be tapped performance scooter segment. While Mahindra 2-Wheelers’ ambitious plan may have not worked out as it originally hoped for, the company has still not given up and is making amends to get its product lineup right against established […]

Peugeot Scooters Land In Mahindra HQ, To Be Displayed Locally

Mahindra has imported some of the scooters from Peugeot’s portfolio and the products are here for R&D as well as display purposes. We had reported earlier in October that Mahindra has bought a 51 percent stake in Peugeot Citroen’s scooter unit. The company has already been launching new and innovative products like the Gusto in […]