MotorBeam – Indian Car Bike News & Reviews

The US based automobile manufacturer, Ford has announced that it will be tripling the production capacity of EcoBoost equipped Ford vehicles in 2012. Ford’s EcoBoost technology helps in achieving 20% more fuel economy than the conventional gasoline engines of similar power outputs. The EcoBoost achieves this better mileage by using a combination of smaller engine [...]

With the aim of disseminating knowledge about safe, economic and eco-friendly driving, Ford India had launched a special program in India called “Driving Skills For Life” (DSFL) in 2009. It has successfully completed one more year of this highly beneficial program and till date has trained over 2500 drivers alone in the year 2011. The [...]

Ford India’s return to the Auto Expo after a 4-year absence was impressive. The company left no stone unturned to ensure a well laid out show with the EcoSport taking center stage. The 2012 Auto Expo was havoc and mayhem, with kids and their aunties all jumping across vehicles. Amidst all this, Ford was clever [...]

Ford has revealed its plans for the 2012 Auto Expo. The American automobile giant plans to make visitors experience at the Ford stand a memorable one by engaging the audience. Taking center stage will be the Ford EcoSport, which will make its global debut at the 1400 square meter Ford stand. The EcoSport is the [...]

The year 2011 has really been a very tough time for all the auto makers in the Indian market due to a varied range of problems. Very recently we had brought you news about Toyota planning on increasing its car prices by as much as up to 3% due to depreciating value of rupee in [...]

Ford is holding a special “Midnight Sale” on the 4th of December, 2011. On this day, the company’s dealers will open the showrooms at 8 AM and will only close it at midnight. Ford will offer special discounts along with reduced interest rates to customers. Buyers will also get surprise gifts and have a chance [...]

Ford India has expanded its export base by adding three more markets – Sri Lanka, Sierra Leone and Ethiopia. The company now has 30 countries where it exports it’s cars from India. In November, Ford India exported 1769 cars. The company also rolled out four new mobile service cans across four dealerships in Kochi, Madurai, [...]

Ford India has not been actively participating in Auto Expos. The American automaker had chosen to remain absent at the 2008 and 2010 Auto Expo but has now confirmed its participation for the 2012 Auto Expo, which will be held at Pragati Maidan in New Delhi. Ford has not disclosed anything about its exhibits at [...]

Ford India recently conducted an innovative marketing campaign, which has seen immense success. The Swap Your Drive saw consumer exchange their competitive-make vehicle for a Ford car for a weeks time. This marketing campaign helped Ford in catching surprising real time responses from consumers. The Ford cars used for this campaign were the Figo, Fiesta [...]

Ford India broke ground for their new manufacturing facility at Sanand, Gujarat. The company has invested around USD 1 billion for this facility which will manufacture both cars and engines. First batch of cars are expected to be ready by 2014 this facility will initially produce 240,000 vehicles and 2,70,000 engines per year. This facility [...]