Lamborghini has become very serious about the Indian market. While at one end of the spectrum, the car market might be in doldrums, at the other end, sales of luxury and sports cars are increasing. Today there are almost all big supercar makers present in India, with Volkswagen deciding to take over Porsche imports and Ferrari launching its complete range. Now Lamborghini doesn’t want to be left behind and is planing to sell 50 cars a year by 2015. The Italian automaker recently opened its second India showroom in Mumbai.
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The Italian supercar manufacturer, Lamborghini has opened its first showroom in Mumbai. The Mumbai showroom in Lamborghini has come up at Prabhadevi and Autohangar has been appointed as its dealer. Till date, Autohangar is the largest dealer of Mercedes Benz in Mumbai. The showroom comes up in the city after Lamborghini’s increased interest to increase its reach among the Indian car buyers. The past year saw the market potential and the company realised being in one centre alone will not be enough.
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If you are one among the many automotive enthusiasts who were unhappy when Porsche launched the Cayenne SUV a decade back, this is bad news. More still, if you are one among those who hated the polarizing Bentley EXP 9F Concept SUV when it was unveiled at the 2012 Geneva Motor Show, you will hate this too. Lamborghini, the Italian supercar manufacturer owned by Volkswagen, is planning to diversify into the Sport Utility Vehicle segment. Yes, you read it right. If reports circulating in the media are to be believed, the SUV is to be unveiled at the Beijing Motor Show shortly and is most likely to be christened Urus. ‘Why Lamborghini, why?’ you may ask. The answer is simple. These days, if an auto manufacturer has to be profitable, they need to have an expensive SUV in their line-up with a fat profit margin. The Porsche Cayenne, that was criticised at launch for ‘killing’ the image of Porsche is now the largest selling and most profitable model in the company’s lineup. [click to continue…]
Almost 10 months ago we reported about Lamborghini’s plan of setting up its second showroom in India at Mumbai. Now the showroom is just about to open up as banners have started to pop up in the city. The first showroom came up in Delhi almost six years ago and is handled by Exclusive Motors. Lamborghini’s Mumbai showroom will be handled by Autohangar and is expected to be inaugurated this summer. The showroom is located in South Mumbai at Prabhadevi and has already become the talk of the town. The Lamborghini showroom is located within 1 km radius of Mercedes-Benz, Volkswagen and Skoda showrooms. [click to continue…]
Lamborghini plans to open its second India dealership soon. The Italian supercar maker sees huge potential in the Indian car market and is planning to open its second dealership in Mumbai. But its not just Lamborghini which is betting big on the supercar scene in India. Arch-rival Ferrari too plans to expand its presence with the opening of four more dealerships across the country. However, the car market has slowed down in the past three months owing to increase in interest rates. Now its almost certain that no one buys a supercar on credit and thus, this segment is unaffected by the increase in borrowing rates. [click to continue…]
Autohangar, the famous Mercedes-Benz dealer in Mumbai has been appointed as the official Lamborghini dealer in Mumbai. The largest Mercedes-Benz dealer in Mumbai will open up a showroom of the Italian car maker in Worli soon. Until now, Lamborghini cars were distributed through Exclusive Motors of Delhi, which will now manage sales in the north. With a host of sports cars hitting Indian shores, Lamborghini is set to reduce prices of its cars in the country. The company has allocated ten units of its latest raging bull, the Aventador for the Indian market, which is priced at Rs. 4 crore. Something makes us think, that all of them have already been booked. Lamborghini will also set up its National Sales Company in India in the future, which will help them better manage their sales.
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