Mahindra is officially launching the Thar AC in Mumbai right now. The company has unveiled the Mahindra Adventure Season 2 calender. The company held 20 great escapes last year and has conduced 90 great escapes till date. Mahindra has given the Thar an air-conditioner with a 150cc compressor (from the Scorpio) along with a heater. The Thar continues to be available with a soft top and Mahindra has made changes to the fabric to make it more durable. Power comes in from a 2.5-litre CRDi engine which produces an output of 105 BHP at 3800 RPM and a torque output of 247 Nm at 1800 RPM. This engine is mated to a 5-speed manual gearbox. The Mahindra Thar AC is priced at Rs. 6.75 lakhs (ex-showroom, Mumbai).
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Mahindra has quietly slipped in an updated version of the Thar for the Indian market. The Indian automaker has added the crucial air-conditioner and engine immobilizer as a standard piece of equipment on the Thar. When Mahindra launched the Thar sans AC, many were quite upset about it as the high pollution in the atmosphere makes it impossible to drive without an AC. Mahindra told buyers to opt for AC, but an after market AC is not as reliable as a factory fitted one and could also void the warranty of the vehicle. [click to continue…]
Mahindra has seldom launched a product at the Auto Expo. Instead, the company uses the platform to showcase its existing portfolio and the upcoming products. Case in point is the Reva NXR, Ssangyong Korando and Ssangyong Rexton which will be unveiled to India for the very first time at the biennial event. The Expo is a great platform for automakers to launch new vehicles but Mahindra feels the buzz gets diluted due to the amount of new launches. Thus the Xylo facelift won’t make it to the Expo and will be launched around the 20th of January. The Xylo facelift has some minor tweaks to both the exterior and interiors and will be available in seven and eight seat configurations. The mini-Xylo on the other hand will only see a launch in April 2012, which is almost four months away! [click to continue…]
Mahindra has flagged off its ‘Mahindra Adventure Challenge, 2011’ from Mumbai. A first of its kind initiative, the Adventure Challenge is a unique proposition, whereby Thar has been offered to the seven leading automobile magazines of India for a period of one month, to drive across the length and breadth of the country. The initiative will involve each publication driving to a particular zone, to ‘Explore the Unexplored’ terrains of India. The choice of zone was conducted through a draw of lots in Mumbai.
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Mahindra has launched the Thar in India, priced at Rs. 6.28 lakhs (ex-showroom, Mumbai_ for the CRDe BS IV 4×4 variant and Rs. 4.47 lakhs (ex-showroom, Jaipur) for the Direct Injection Diesel 4×2 variant. The Thar CRDe will be manufactured in Nashik, wheresa the DI will be made at the company’s Kandivali plant in Mumbai. Mahindra has also setup a separate customization shop for the Thar and offers accessories like twin exhausts, winch, bar mounted aux lamps, etc. The Thar does not have AC as standard but the vehicle is AC ready. Powered by a 2.5L CRDe motor which produces 105 bhp at 3800Rpm and 247Nm of torque at 1800-2000Rpm, the Thar will hit a claimed top speed of 150kmph. The Thar is available in Black, Red, Beige and Silver colours. [click to continue…]
The Mahindra Thar was launched in South Africa and Italy earlier this year and will be launched in India tomorrow. To cater to Thar fans, Mahindra will be telecasting the launch LIVE at 11 am on the Thar Facebook page at http://on.fb.me/TharLiveStream
Mahindra has confirmed the launch of the Thar on its Facebook page. The Thar will be launched on the 21st of this month and will be powered by a 2.5 liter CRDe motor producing 105hp at 3800Rpm and 247Nm between 1800-2000Rpm. The Thar will feature 16 inch wheels and Borg Warner manual shift for 4×4. Weighing in at 1750 kgs, the Thar is a 2-seater and will be available in white, black, red and silver shades. [click to continue…]
Mahindra plans to launch a compact SUV in India early next month. The Thar (reworked Commander Jeep) will be priced at Rs. 7 lakhs and will be first launched in Kerala and Rajasthan. Powered by a 2.5L CRDi diesel motor producing 105hp of power and 250Nm of torque mated to a 5-speed manual gearbox, the Thar will be offered in both soft top and hard top versions. The Thar will feature a Borg Warner shift transfer case and will be manufactured on the Scorpio assembly line at the company’s Kandivili facility. The company expects to sell 5,000 units of the Thar a year.
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