
Public transport play a very vital role in our daily commuting and Indian auto rickshaws have been a trademark of Indian public transport all over the world. The auto rickshaws have a glorified history since 1959 and are still widely used in our cities. Some way or the other we all have commuted in an auto rickshaw and I am very sure we all have our own memories in an auto rickshaw. Now as we all know Tata came out with its Tata Magic Iris at the Auto Expo 2010. The motive behind the Magic Iris was to replace the auto rickshaw, so is it really the Indian Auto rickshaw Version 2.0?
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Yet another Tata Motors vehicle was spotted today undergoing routine tests on the outskirts of Pune. The Tata Magic Iris sans camouflage and badges was cruising at 40 kmph. The Magic Iris is Tata Motors vision to replace the age old auto rickshaws in our cities. The company is going for a area wise launch and has already launched the Magic Iris in some states. However the company continues to fine tune the vehicle further to ensure it is competent enough to fight with the upcoming Bajaj ULC based people mover. [click to continue…]

Tata Motors has launched the Magic Iris and the Ace Zip in Mumbai. The Magic Iris is a 3-4 seater 4-wheel passenger carrier for public transportation whereas the Ace Zip is a 600-kg micro truck for door to door goods movement. Tata Ace Zip is priced at Rs 1.90 lakh and the Magic Iris is priced at Rs. 1.95 lakhs (all prices without octroi for BS3 variants, ex showroom Thane).

“Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicles market in India with the Tata Ace and the Tata Magic. With the introduction of the Tata Magic IRIS and the Tata Ace Zip the company will more comprehensively address the burgeoning need of public transportation and goods movement. Their quality, affordable pricing and competitive maintenance cost throughout the life-cycle will further foster self-employment in the country,” Mr. P M Telang, MD (India Operations), Tata Motors, said.

The Tata Magic Iris has an all steel body with hard top and double steel sheet doors. It is powered by a 611 cc, water cooled engine with 11 HP power and 31 Nm torque. With 12” radial tyres, the Tata Magic Iris features instrument panel, ergonomically designed sliding bucket seat, big windshield, side mirrors, glass windows and dashboard mounted gear shifter. The vehicle comes with a warranty of 1 year or 36,000km whichever is earlier and is available in 4 colour options – Arctic White, Ruby Red, School Yellow and Jet Black.

The Tata Ace Zip has a small turning radius of 3.5 meters and is powered by a single cylinder water cooled engine, delivering an output of 11hp and torque of 31 Nm. The Ace Zip comes with 12” radial tyres, dash board mounted gear shift lever, retractable seat belts and a all steel cabin. The vehicle comes with a warranty of 36000 km/ 12-month, whichever is earlier.